Future VR optics from Meta
Tuesday, June 28, 2022 by Freeman Lightner
Virtual Reality (VR) headsets are edging toward becoming commonplace. However, social acceptability is still some way off and the user experience is not entirely comfortable. Essential to solving these problems are the lenses that magnify and focus headsets’ displays. Until recently, this field was relatively static, with headsets using optics based on Fresnel len...
Bitcoin price prediction after central banks interest rates rise
Tuesday, November 2, 2021 by Brittany Hainzinger
Bitcoin and other major cryptocurrencies are likely to jump this week on central banks' interest rates announcements, predicts the CEO of one of the world's largest independent financial advisory, asset management, and fintech organizations.
Bitcoin price prediction from Nigel Green
The prediction from Nigel Green, the game-changing CEO and found...
Bitcoin price prediction for 2021
Saturday, January 9, 2021 by Richard Harris
The biggest challenge for the industry in 2021 will be in regulation. There is already significant pressure from the US treasury to overly regulate Bitcoin to a point where it would lose significant utility. AML/KYC requirements will only increase in multiple jurisdictions. France for example recently came out with some stringent AML/KYC requirements.
Bitcoin price p...
Homeis raises $12M to help immigrants across the world
Thursday, August 22, 2019 by Richard Harris
Homeis, the first digital platform for immigrant communities around the world, today announced its $12 million Series A funding round led by Canaan and Spark Capital. Since its founding in 2017, Homeis has served hundreds of thousands of immigrants in its launched communities and will expand to serve all immigrant communities in the U.S. and across the globe, starting w...
Mobile advertising trends to watch in 2019
Tuesday, May 28, 2019 by Christian Hargrave
PubMatic released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
In the US, digital ad spends recently passed $100 billion due to dominant increases in mobile advertising and vi...
Google recommends Webpals Mobile to advertisers
Tuesday, May 28, 2019 by Christian Hargrave
Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.
Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...
New mobile ads SDK lands from Verizon Media to replace Flurry Ads
Tuesday, February 26, 2019 by Brittany Hainzinger
Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...
Emojis inside app push alerts significantly influence engagement says Leanplum
Tuesday, July 17, 2018 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...
Parsing the customer journey just got easier
Friday, July 13, 2018 by Christian Hargrave
Neura announced Neura Moments, the synthesis of a user’s real-life situation in a specific context, place and time. Neura Moments are situation-aware, predict intent, and actionable. The Neura Engagement Intelligence layer is able to identify which features of an app are used at specific Moments. This enables developers to route specific interactions with consumer...
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
Millennial targeted news app SQUID hits 1M downloads
Thursday, May 31, 2018 by Richard Harris
SQUID App - the first news app built for millennials, was developed by Njuice AB, a media company based in Stockholm, Sweden, has just crossed 1,000,000 downloads and the company is growing its user-base by double-digit numbers every month.The goal of the app is to make relevant news readily available, offering a wide range of topics that let users select and create the...
ZipperDown vulnerability puts thousands of iOS apps at risk
Tuesday, May 22, 2018 by Christian Hargrave
ZipperDown vulnerability has put at risk potentially thousands of iOS apps on the market. Pangu Lab recently found that a vulnerability previously discovered in OAuth security is now being exploited by hackers to run malicious code on iOS applications. Casey Ellis, CTO of Bugcrowd, recently spoke on the matter, giving an in-depth technical overview of ZipperDown to deve...
Engaging mobile app users with Flurry Push
Monday, May 21, 2018 by Richard Harris
Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...
MoveWith is using Feed.fm now
Monday, April 9, 2018 by Christian Hargrave
Feed.fm has announces that MoveWith is utilizing its music-as-a-service product to provide Movers (MoveWith users) with curated popular music to emulate the in-person experience of being coached by a boutique fitness instructor. Key to MoveWith’s innovative fitness approach is providing motivation from multiple coaches, helping MoveWith grow over 50% every month with a ...
Continuous testing challenges for dev teams in 2018
Friday, January 12, 2018 by Eran Kinsbruner
Today’s world revolves around digital technologies. For example, consider how much time you spend on your cell phone in a single day. According to analytics firm Flurry, it’s more than five hours. From making calls to utilizing things like social media. banking and healthcare apps, there’s an app for just about everything. But what if the apps that help run our lives su...
Health and fitness apps usage report from Flurry
Wednesday, September 13, 2017 by Richard Harris
As health and fitness apps have become widely popular over the past few years (usage grew by over 330% in the last three years), this industry is opening new doors for app developers and advertisers alike. Flurry Analytics has a recently released their latest analytics report on the usage of health and fitness apps. Here are a few of their findings in the report:- Many ...
January 2017 Issue: Predictions, Interviews, and Insight!
Monday, January 2, 2017 by Richard Harris
Happy New Year, and welcome to 2017 everyone! The January 2017 issue of App Developer Magazine just hit the shelves, web, and mobile and can now be accessed.This "predictions for 2017" issue is loaded with all kinds of brain-food to help you get excited about what's in store for mobile, and software development in general for this year.Among the most common themes ...
Top 12 software and app development stories from 2016
Saturday, December 31, 2016 by Richard Harris
We are so excited to be entering into our 4th year at App Developer Magazine, and we have you - our loyal followers to thank. Without you none of this would be possible, so thank you for riding along shotgun :)I thought it would be interesting to take a quick look back at the top stories we covered in the app development or software development industry - that got the m...
Apple was the most gifted smartphone this Christmas
Wednesday, December 28, 2016 by Richard Harris
Editors note: Data from Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at FlurryAs the holiday season finally comes to an end, smartphones were once again predominate on everyone’s wishlists. As Flurry does every year, they took a look at the most gifted smartphones and tablets this holiday season, examining phone and app activati...
Yahoo explains what communitainment is and how it's mobile's killer app
Tuesday, December 6, 2016 by Simon Khalaf
Last August, in Flurry’s app usage report, we declared that “Content is King: Again.” That report showed U.S. users’ time spent consuming media in apps had grown from 46 mins/day in 2014 to 96 mins/day in 2015, a whopping 108% year-over-year increase. Curious to clock this year’s usage, we ran the numbers again and found that time spent con...
Yahoo Mobile Developer Suite adds two new key ingredients
Thursday, October 27, 2016 by Richard Harris
Flurry Analytics has announced the availability of two advancements to the Yahoo Mobile Developer Suite, Crash Analytics 2.0 and Revenue Analytics.Crash Analytics provides developers information about application crashes, exceptions and errors log, all in real time. This functionality is vital for determining the root cause of any issues quickly, while keeping apps runn...
Shopping apps that target women will see better profits says new report
Wednesday, October 12, 2016 by Richard Harris
Liftoff has released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report highlights gender differences in mobile shopping and gaming in-app purchase behavior, plus other general findings such as seasonality trends. The major takeaway from the data in Liftoff’s App Engagement Ind...
New Flurry Report: Mobile Trends from Latest Apple News
Sunday, September 11, 2016 by Richard Harris
Following the Apple event this week, Flurry from Yahoo released new data points on mobile trends that tie to several of the morning’s big announcements:Gaming Apps (Super Mario and Pokémon Go for Apple devices):Games were the only app category to see a decrease in growth 2015 (-1%, compared to the overall growth across all categories at 58%)This isn't to say that games ...
The Growing Benefits of Cross Platform App Development With VPlay
Saturday, August 20, 2016 by Richard Harris
We recently visited with Christian Feldbacher, co-founder and CEO of V-Play, to discuss the growing benefits of cross-platform development and how V-Play aims to make it easier than ever for developers to bring their apps to market.ADM: Who is V-Play? What does the company do?Feldbacher: V-Play provides a cross-platform development tool for mobile app and game developer...
Latin American App Users Up for Grabs by Android Developers and Hardware Makers
Friday, August 5, 2016 by Richard Harris
Editors note: Contributed by Chris Klotzbach, Director at Flurry from Yahoo and Lali Kesiraju, Marketing and Analytics Manager With the 2016 Rio Olympics starting today, we decided to take a look at smartphone and app growth in Latin America. Though the region has been slower to adopt mobile apps in years past, largely a result of limited high-speed data connectivi...
Four Key Considerations to Get Past App Replacement
Wednesday, July 20, 2016 by Chris Klotzbach
Today, with over three million mobile apps available for consumers, app replacement - the deletion of an app due to alternative options - has become a major issue for developers looking to increase, let alone maintain, retention. In fact, according Yahoo’s research, nearly 50% of smartphone dominant users replace apps on a weekly basis. Furthermore, most apps are d...
ReportPlus Desktop for Windows Launches
Monday, July 11, 2016 by Stuart Parkerson
Infragistics has released ReportPlus Desktop for Windows, a cloud-based or on premise self-service BI and data visualization solution. Also new are updates to ReportPlus Mobile apps which now ship with new features for iOS and Android, along with the just released ReportPlus Embedded for ISV’s looking to create desktop, web and native mobile applications.ReportPlus othe...
Prioritizing Proactivity in a Complex IT World
Friday, June 10, 2016 by Richard Harris
As a business’s technology infrastructure grows in complexity, IT teams struggle to take a proactive approach to infrastructure monitoring. Furthermore, the C-suite is placing more emphasis on IT’s responsibility to drive the business forward, adding additional pressure to the need to get ahead of performance problems or system outages before they occur. We sat dow...
Flurry's Insights on the "7 year itch" and What it Means to Developers
Wednesday, April 20, 2016 by Richard Harris
Chris Klotzbach, Director Flurry from Yahoo, reached out to us to talk about the affect of “seven year itch” on the mobile industry, focusing on how Flurry has seen mobile growth plateau over the last 7 years.ADM: At your Mobile Developer Conference in February, Flurry shared that mobile growth is plateauing. Can you elaborate on that more?Klotzbach: In 2015, overall ap...
Leveraging Mobile Gameplay Analytics and User Psychology For Retention
Friday, March 25, 2016 by Sergei Kovalenko
Ever since Apple introduced its App Store in 2008, game developers have been lining up for their share of the now almost $50 billion dollar industry. However, designing games that stand out from the rest of the crowd can be extremely difficult and is now just as much art as it science. With over 2,000 new apps being added to the App Store and Google Play daily, dev...
Why Fast Loading Apps and Mobile Websites are Totally Different Beasts to Tame
Friday, March 11, 2016 by Jeff Kim
It’s becoming somewhat passé to trumpet the gentle fading of the mobile web, as defined by browser-based activity, while simultaneously heralding the clear-cut triumph of apps as the dominant center of mobile user engagement. Certainly the facts bear it out: separate studies by comScore, Flurry Analytics and Forrester Research have found that mobile users spend bet...
SOOMLA Report Reveals Insight Into Mobile Gaming Monetization
Tuesday, March 1, 2016 by Gur Dotan
Approximately a month ago, App Developer Magazine published an article following a Flurry report on the growth of app usage. It showed some interesting stats, including a staggering fact that app usage grew 58% in the last year alone, while time spent on phablets grew 334% year-on-year, proving to be the dominant form factor.What was left out of that report was the Game...
A Chat with Yahoo's Sean Galligan About AppInstall Ads
Monday, January 18, 2016 by Richard Harris
We recently visited with Yahoo’s Sean Galligan, Vice President & Industry Lead - Entertainment, about Yahoo app-install ads to help give us some insight into the tech behind the platform.ADM: How are Yahoo App Install Ads Impacting App Publishers?Galligan: eMarketer reports that mobile app install ads are on the rise, with an 80% increase in U.S. revenue expected th...
App Usage Grows By 58 percent in 2015 and Shows No Signs of Slowing Down
Tuesday, January 12, 2016 by Richard Harris
The numbers are staggering. Mobile app usage last year was up 58%. Time spent on phablets grew 334% year-over-year. And the high flying mobile usage stats just keep rolling in, according to a recent report from Yahoo’s Flurry in its annual “State of Mobile” report.In the context of the 58% overall growth of app usage, Flurry defines app usage as a user opening an app an...
Yahoo Mobile Developer Conference Back in San Francisco on February 18
Friday, December 18, 2015 by Stuart Parkerson
The Yahoo Mobile Developer Conference will be back in San Francisco on February 18, 2016 at the San Francisco Masonic Center. The one day conference will feature keynotes, fireside chats and breakout sessions centered around Yahoo’s offerings for developers.This is Yahoo’s third developer conference in San Francisco and attendees will learn what is current with the Flur...
