Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
Neural decision processor launches from Syntiant
Wednesday, October 6, 2021 by Brittany Hainzinger
Syntiant Corp has introduced the Syntiant NDP200 Neural Decision Processor (NDP), the company's first chip designed for vision processing that can provide highly accurate inference at under 1mW.
NDP200 neural decision processor from Syntiant
Packaged with the Syntiant Core 2, the NDP200 can ...
Microsoft Azure Sphere certified processor coming in 2020
Friday, June 21, 2019 by Brittany Hainzinger
NXP Semiconductors N.V. announced a collaboration with Microsoft to deliver a new Microsoft Azure Sphere certified crossover applications processor, as an extension to their popular i.MX 8 high-performance applications processor series. The collaboration will deliver a secure, ultra-efficient, intelligent embedded processor for edge nodes that seamlessly runs Azure Sphe...
Location based mobile advertising fraud is hard to police
Monday, March 18, 2019 by Richard Harris
Mobile ad targeting is a moving target - pun intended, and location data fraud and counterfeiting is a global problem in the advertising ecosystem. Many marketers are unaware of the massive implications that unverified data can have on mobile ad campaigns - it's difficult to geo-target ads that target drive-to-store when the geolocation is wrong or invalid.
Locat...
AI digital voice assistants stops listening as much thanks to Sensory
Friday, September 28, 2018 by Richard Harris
Sensory announced that it has made significant upgrades to the embedded AI in its sixth generation of TrulyHandsfree, boosting the technology’s wake word performance and accuracy by more than 65 percent. Additionally, TrulyHandsfree boasts improved deep-neural network training that allows for even better near- and far-field speech recognition performance in all ro...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
SoC for ultralowpower AI has launched
Wednesday, March 21, 2018 by Richard Harris
Eta Compute Inc. has announced the availability of its latest System on Chip (SoC) platform. Silicon proven in TSMC 55nm ULP process, this ground-breaking product consumes only a fraction of the power of existing solutions and redefines the standard for ultra-low power embedded solutions.“Our patented event driven processor architecture (DIAL) is combined with our fully...
New mobile app marketing tool from CrossInstall
Tuesday, February 20, 2018 by Christian Hargrave
CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level,...
Neural processing engine inside new app provides driver assistance
Tuesday, July 25, 2017 by Richard Harris
Nexar has launched the first driving safety application leveraging the Qualcomm Snapdragon Neural Processing Engine (NPE) SDK. The Nexar app will now be able to provide advanced driver-assistance systems (ADAS), including unprecedented real-time forward-collision warnings and other life-saving features, to hundreds of millions of vehicles whose drivers own Android phone...
New ad exchange auction platform from Appodeal launches
Wednesday, June 14, 2017 by Richard Harris
Appodeal, an ad mediation platform for mobile developers, is entering programmatic market and launching its own ad exchange - AppodealX. The new product allows Appodeal to work with DSPs (demand side platforms) directly and provide app developers with premium advertisements offered by more than 100 ad demand sources. The ad exchange is a platform which buys and s...
WiseEye IoT sensor gives your projects alwayson eyeballs
Tuesday, April 11, 2017 by Richard Harris
DSP Group is showing off the industry’s first battery powered intelligent always-on visual sensor specifically designed to overcome the power and cost constraints of computer vision processing for residential security and smart buildings applications. The WiseEye IoT sensor solution is purpose-built from the ground up with always-on, low power visual sensing in min...
It's getting cheaper to buy installs but users don't stick around says Fiksu
Wednesday, March 1, 2017 by Richard Harris
January indexes from Fiksu DSP have revealed decreasing costs to drive installs across both iOS and Android devices, and increasing costs to acquire a user that makes a purchase. The data from Fiksu DSP tracks more than 38 trillion marketing events including impressions, clicks, downloads, registrations, purchases and other loyal user actions across 4.1 billion devices....
Overcoming the app marketing sticking point
Monday, February 6, 2017 by Richard Harris
Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....
Mobile 3D face scanning is coming from Bellus3D
Thursday, January 5, 2017 by Christian Hargrave
Inuitive has announced that Bellus3D Inc. has adopted the NU3000 into its next-generation face scanning camera which will be launched during CES 2017 in Las Vegas. Bellus3D is focusing on high quality and affordable 3D face scanning for mobile devices. Their face camera will work on smartphones and tablets to create high quality 3D face models that can be used for ...
New data from Fiksu shows Android value is rising
Tuesday, October 11, 2016 by Christian Hargrave
Android and iOS have been competing for mobile marketing dollars for years. Fiksu DSP has spent nearly half a decade tracking costs and measuring competition across the ecosystem through its indexes, helping marketers interpret and understand the trends. Fiksu DSP’s new iteration of its indexes, to be released every month, measures month-over-month and year-over-year ch...
CrossInstall Chats With Us About Playable Ads for Mobile Apps
Wednesday, September 28, 2016 by Richard Harris
We recently had a conversation with Jeff Marshall at CrossInstall to talk about how the company provides a unique approach to mobile advertising. CrossInstall’s distinct approach combines the playable mobile ads it creates with a programmatic, performance based bidder to ensure the ads hit the right audience. With clients such as SGN, PuzzleSocial, Big Fish Games, among...
SSPs are NOT dead
Wednesday, September 28, 2016 by Richard Harris
In light of many folks in the industry considering SSP’s to be extinct, Andrew Gerhart, COO of AerServ, a mobile-first video mediation platform believes that a full service SSP can offer additional services such as viewability measurement, fraud and ad quality measurement. He contends that many individuals focus on irrational negatives, and ignore the positives SSP’s br...
Media Buyers Have a New Option With Matomy's Launch of MyDSP
Wednesday, September 7, 2016 by Richard Harris
Global media company Matomy has announced the launch of myDSP, a smarter self-serve demand side platform with proven global scale designed for media buyers with conversion goals in mind.Matomy developed myDSP over the past year while working closely with Matomy’s MobFox DSP media buyers. myDSP combines the superior service, supply, and technology of MobFo...
MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud
Thursday, August 11, 2016 by Richard Harris
MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platfo...
Matomy Media Creates New mtmy Mobile Advertising Agency
Thursday, July 28, 2016 by Richard Harris
The Matomy Media Group has created a new mobile advertising agency offering a fully-managed service. The new agency is called mtmy and it utilizes Matomy’s Data Management Platform (DMP), offering targeting of global media with cross-channel ad optimization. The mtmy services generates data on app-specific user behavior and applies these insights across multiple ch...
CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
Tuesday, May 31, 2016 by Richard Harris
We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...
MobFox Releases New Ad SDK in Multiple Sizes for App Publishers
Tuesday, May 24, 2016 by Stuart Parkerson
MobFox has released a new “built-to-fit" SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enhanced support for video and audio ads and the lighter SDK reduces the time it takes for the publisher to install, thus maki...
glispa Releases New Mobile Ad Mediation Platform
Thursday, March 24, 2016 by Stuart Parkerson
Mobile marketing company glispa has introduced a new mobile ad mediation platform called Ampiri, built from technology from its acquisition of MoneyTap. The company is headquartered in Berlin, with offices in Beijing, Bangalore, San Francisco, Tel Aviv and São Paulo.As a platform, Ampiri blends the major demand sources into a single campaign selection algorithm, which o...
The Top Emerging Trends for Mobile Programmatic Advertising
Thursday, January 28, 2016 by Stuart Parkerson
We recently visited with Josh Stivers, a mobile strategist for AerServ, to get his insights for mobile programmatic advertising in 2016. ADM: What are the biggest trends you expect to see in programmatic for 2016?Stivers: Video will continue to be the big story in 2016, as more consumers switch from TV and desktop to mobile and connected devices for their favorite ...
The Impact of Mobile Programmatic Advertising in 2016
Monday, January 25, 2016 by Richard Harris
As more brands continue to shift their advertising investment into mobile, the impact of programmatic trading will also grow as marketers continue to depend upon the technology to reach their target audiences. Tim Koschella, CEO and Co-Founder of AppLift, recently provided his insight what to expect for mobile programmatic in 2016.Koschell has broad expertise in interna...
Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising
Monday, January 25, 2016 by Stuart Parkerson
Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
StartApp Adds New Programmatic Video Exchange
Thursday, December 24, 2015 by Stuart Parkerson
StartApp has added a new programmatic video exchange as part of a new partnership with Inneractive, a mobile ad exchange that specializes in native and video ads.With this new functionality, StartApp will utilize Inneractive’s mobile video technologies, such as low-latency real time auctions, video transcoding and granular reporting. StartApp’s video inventory is now av...
Manage Reduces SDK Footprint and Enhances Services of Its Programmatic Mobile Ad Serving Platform
Friday, May 29, 2015 by Richard Harris
Manage has released the latest version of its new software development kit (SDK), Manage SDK, which allows publishers to monetize their apps through a variety of ad formats, including full screen video, interstitial, Mobile Rich Media Ad Interface Definition (MRAID) rich media, and Experience Ads. Manage offers a full spectrum data-driven mobile marketing solutions...
Intel Curie Module Taps into the Wearable Device Gold Rush
Thursday, January 15, 2015 by Richard Harris
At CES Intel introduced its Curie module, the first platform of its kind from Intel offering a complete low-power solution designed for companies interested in developing wearable technology solutions. The Curie module offers big features into its tiny size and is designed for "always-on" applications such as social media, sports, and fitness activities. Intel is p...
Taptica Listed As One Of TUNE’s Top 25 Advertising Partners
Wednesday, December 10, 2014 by Stuart Parkerson
Taptica was just listed as one of TUNE’s Top 25 Advertising Partners – Fall Edition 2014. Taptica is a mobile demand-side platform (DSP) for advertising agencies and brands. There are currently over 500 MobileAppTracking integrated partners which were judged and scored based on three areas. These areas include Install Volume, Revenue Per Install and Client Adoption...
Perion Network Launches GrowMobile Cross Network, Self Serve Mobile Advertising Platform
Tuesday, November 18, 2014 by Stuart Parkerson
Perion Network has announced the launch of the GrowMobile Self-Serve which offers a cross-network, self-serve mobile advertising platform. The service offers an enhanced, do-it-yourself version of the technology built by San Francisco-based GrowMobile which Perion acquired earlier this year. GrowMobile is part of Perion Lightspeed, the new mobile division of P...
Moving Past Facebook for Better Mobile Game Ad Targeting
Wednesday, October 8, 2014 by Fred Hsu
The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...
NativeX Releases Lightning Play Video Mobile Ad Monetization Format
Tuesday, September 16, 2014 by Richard Harris
NativeX has announced the launch of Lightning Play Video, a video ad format that combines mobile video ad technology with NativeX’s selection of native advertising formats which includes discovery walls, interstitials, and other rich media formats, both reward and non-reward. Lightning Play uses proprietary technology to instantly play video ads without interr...
Demystifying the Buying and Selling of Mobile Ads
Saturday, September 6, 2014 by Dale Carr
Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business. Here’s a simple overview of the benefits of each typ...
