App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
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Testing App for API calls lands from Speedscale
Wednesday, January 19, 2022 by Brittany Hainzinger
Speedscale, the API test-automation software company, today launches Speedscale CLI, a free observability tool that inspects detects, and maps API calls on local applications or containers. The offering underscores the importance of continued and proactive API testing to quickly detect and debug defects within a shifting array of upstream and downstream interdependencie...
Protecting source code
Wednesday, October 6, 2021 by Nigel Thorpe
Earlier this year, EA (Electronic Arts), reported a cyberattack and the theft of some 780GB of source code for games such as FIFA 21 and the proprietary Frostbite game engine used for many other high-profile games such as Battlefield. The threat actors responsible for the EA data breach put the stolen data up for sale on an underground hacking forum for $28 million, pro...
App advertising models in the future
Wednesday, August 25, 2021 by Todd Wooten
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...
Mobile app direct selling advertisements is finally opening up
Monday, February 1, 2021 by Todd Wooten
Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...
AIPowered protection for APIs
Thursday, June 20, 2019 by Richard Harris
The proliferation of APIs catalyzed by digital transformation initiatives is viewed as a virtual goldmine by hackers, who are hijacking tokens, cookies and keys, as well as targeting weaknesses in individual APIs. And all too often, static security controls fail to stop these attacks. Now, WSO2 and Ping Identity have partnered to protect APIs against cyber-attacks by co...
A guide to ad retargeting responsibly
Tuesday, August 7, 2018 by Richard Harris
Browse any website with ads, then load up your favorite mobile game and you might see advertisements from the searches you did on the website you were just on, now inside your game! How is this possible? It's called ad retargeting, or behavioral retargeting, and it's gone wild everywhere digital.
How does ad retargeting work?
There are actually a few ...
People based identity management gets more accessible for brands
Thursday, February 15, 2018 by Christian Hargrave
Drawbridge and mParticle has announced a partnership that gives brands, developers, and publishers a simplified workflow to enhance their customer data by leveraging the Drawbridge Connected Consumer Graph.This integration simplifies the way brands can share and interact with their data for the purpose of creating custom people-based identity graphs that can be used for...
72M data points collected on children in spite of COPPA
Wednesday, December 27, 2017 by Richard Harris
New research released shows that adult ad technology is collecting vast amounts of personal data on kids while they’re spending time online. Behind the scenes of many kids apps and games, advertising technology built for adults captures more than 72 million data points on a child before they reach the age of 13. The findings were provided by SuperAwesome.SuperAwesome’s ...
First annual Cookie Jam on Cookie Day
Wednesday, November 29, 2017 by Richard Harris
Jam City, a Los Angeles-based mobile game developer, announced the first annual Holiday Cookie Jam. Holiday Cookie Jam is a cookie competition between social media superstars and sisters, Justine and Jenna Ezarik, as they vie to have their cookie recipe featured in Jam City’s hit mobile game, Cookie Jam.Starting today, viewers can vote for their favorite cookie recipe o...
How iOS 11 will hurt developer revenue
Tuesday, October 10, 2017 by Richard Harris
With the new release of iOS 11, Apple has made a profound change to its Safari browser that is likely to affect users, advertisers, and, most dramatically, publishers. What’s at stake is a previously dependable source of revenue for content providers: third-party cookies. Browsers generate cookies for each URL a user visits, which, until now, could be spun off into thir...
Feedback by BugReplay announced for Google Chrome
Wednesday, August 23, 2017 by Richard Harris
BugReplay has announced the availability of “Feedback by BugReplay,” a bug reporting tool that helps users quickly and accurately submit detailed bug reports about website problems to customer support teams. Downloadable as a Google Chrome extension, Feedback creates a synchronized screen recording of a website user’s actions, network traffic, JavaScript logs and other ...
The intersection of AR, IoT, and Apps in the legal realm
Thursday, April 27, 2017 by Adam Grant
In 2007 the Apple gave us the iPhone and Apps became the rage. While the term “Internet for things” was first coined 1999 by Kevin Ashton (one of the founders of the original Auto-ID Center at MIT), in 2013 the Global Standards Initiative on Internet of Things defined the term as “the infrastructure of the information society.” AR, or Augmented Reality, unlike virtual r...
10 reasons to hide your IP address
Wednesday, March 1, 2017 by Richard Harris
You have an IP address if you are reading this. Your IP (Internet Protocol) address is simply a series of numbers separated by dots (or octets) that represent where you are, or "what network" you are originating traffic from. Now, you might be behind a firewall - which means you have a NATed IP address, in fact all computers behind your NAT firewall will have the same p...
How the new US administration will effect Internet privacy
Thursday, February 2, 2017 by Christian Hargrave
NordVPN has observed a notable increase in inquiries immediately after the U.S. election and a stable growth of interest from Americans ever since.As the new U.S. President starts his four-year term, many wonder what will be the new policy on government surveillance of ordinary citizens. President Donald Trump, while being vague on his views concerning Internet privacy,...
Top 3 ways to grow your audience with Facebook Analytics for Apps
Thursday, December 15, 2016 by Josh Twist
We live in a digital world. We shop on our desktop computers, browse the web on tablets, play games on mobile, and interact with bots. We’re always on the go—at work, at home, even on vacation.
That means your ideal audience is out there, waiting to discover and enjoy your app and website or get in touch with you through your bot. To build gre...
Three enterprise app providers that are leveraging social media
Friday, October 28, 2016 by Natalie Lambert
Let’s face it. Social media has become an integral part of everyday life, enabling near-instant communication and updates with friends located around the globe. The ease at which people can quickly pick up and learn social media apps like Facebook, Snapchat, and Twitter has not gone unnoticed by the enterprise software community, and businesses have discovered that repl...
How to attract more premium brands to inapp programmatic advertising
Thursday, October 6, 2016 by Maggie Mesa
Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over brand safety) is holding brands back from investing fully in one of the most engaging environments available in advertisin...
Five Common Mobile App Security Vulnerabilities And How to Fix Them
Saturday, April 30, 2016 by Seth Jaslow
Mobile app security leaves much to be desired. That was the conclusion of a 2016 Hewlett Packard Enterprise (HPE) study which found that a staggering 96 percent of 36,000 mobile apps failed at least one of 10 privacy checks. Three years ago, a similar HPE study found that 97 percent of 2,000 apps reviewed held insecure private information. As mobile app usage conti...
Inversoft CEO Brian Pontarelli Discusses New Passport SSO User Management Platform
Friday, December 11, 2015 by Richard Harris
We recently visited with Inversoft CEO Brian Pontarelli to talk about his company’s new Passport single sign on (SSO) user management solution that goes beyond standard single sign-on to support messaging in the user’s localized language, built-in analytics, and the ability to discipline/reward users (e.g. mute, ban, suspend, reward) based on activity.Brian is the found...
5 Things for Developers to Know About iOS 9
Tuesday, September 8, 2015 by Basil Shikin
With the release of iOS 9 just around the corner, it’s crucial that app developers be proactive about what the release means for security, understand what will now be possible in terms of app thinning, and make the most of other improvements that will enhance user experience and/or increase user engagement. Here’s what I think are the most important things about iO...
Microsoft Provides Windows COPPA Support for App Advertising to Kids
Wednesday, September 2, 2015 by Stuart Parkerson
Microsoft is releasing COPPA support in its Dev Center to help developers define how to manage ads in apps whose primary audience is children.Beginning in September, developers can indicate if their app targets children under 13 as defined in the Children’s Online Privacy Protection Act (COPPA). If a developer selects this option, Microsoft will disable its behavioral a...
Qt Releases New Version of Its Cross Platform Development Environment
Wednesday, July 15, 2015 by Richard Harris
The newly released Qt 5.5 offers new functionality for the Qt cross platform development environment as well as a more simplified product offering structure. Among the top aspects of the release is the company’s preparation for Windows 10 functionality once it is officially released by Microsoft. Qt is currently running on top of the new WinRT APIs on Windows 8 and...
Qt 5.5 Release Includes Windows 10 Support and New IoT Functionality
Friday, July 3, 2015 by Richard Harris
Qt has released Qt 5.5, the latest version of its cross-platform application and user interface (UI) development framework. Qt offers a C++ based framework of libraries and tools that enables the development of interactive and cross-platform applications and devices. This latest version extends support for multimedia and graphics creation with 3D capabilities as well as...
Microsoft Azure Team Releases Application Insights Windows SDK 1.0.0
Wednesday, July 1, 2015 by Stuart Parkerson
The Microsoft Azure team has announced the release of Application Insights Windows SDK 1.0.0 which includes API changes to improve experiences and a number of stability and performance enhancing fixes.The SDKs provide a set of automatic telemetry capture out of the box. Getting started with Application Insights is as simple as integrating the SDK into an application and...
2015 Predictions from 4 Mobile Advertising Thought Leaders
Wednesday, December 24, 2014 by Richard Harris
MobFox worked with a few companies in the industry to gather their thoughts on predictions for mobile advertising in 2015. Monetizing an app is hard work and no doubt, the forecast of what to expect in 2015 is something we all need to be watching for. Native advertising is here to stay, more winners than losers, programmatic buying, and added value are just a few highli...
The Long and Winding (Mobile Media Buying) Road
Thursday, November 13, 2014 by Josef Mandelbaum
App developers and mobile media buyers have long struggled with the maze that is mobile advertising – and for good reason. Vast amounts of ad space are sprawled out across hundreds of thousands of mobile apps, websites and games. There are several ways to buy media (RTB, ad networks, Google, etc.), numerous types of ads (video ads, rich media, native ads, display a...
Facebook Releases Atlas Ad Serving Platform
Tuesday, September 30, 2014 by Stuart Parkerson
Facebook is launching its new Atlas ad serving platform which the company says will provide ad delivery as well as connect online ad impressions with offline purchases.They are calling the approach “people-based marketing” going beyond cookies to provide demographic targeting and measuring the customer purchase funnel across browsers and devices or into the offline worl...
New Updated Chrome Apps & Extensions Developer Tool
Friday, June 13, 2014 by Stuart Parkerson
Last year, Google introduced the Chrome Apps & Extensions Developer Tool which improved upon the developer experience for debugging apps and extensions. The a new version of the tool has been released which allows developers to audit any app or extension and get visibility into the precise actions that it's performing.Once the Chrome Apps & Extensions Developer ...
Mobile App Privacy Policy: Do You Have One
Saturday, February 22, 2014 by Andrew Bud
What’s wrong with collecting personal information? In short – nothing. Commerce has always been about a mutually beneficial exchange; providing products and services in return for cash or an equivalent value exchange. New business models such as free-2-play or ad-funded content have accelerated the growth of the data-fuelled app economy. However the data collected ...
From Lemonade and Lucy to COPPA and Cookies
Sunday, December 8, 2013 by Adam Grant
On July 1, 2013, the Child Online Privacy Protection Policy
(“COPPA”) dramatically altered how we think about cookies
Growing up as children in the US, our first taste of
commerce involved selling lemonade in front of our house on a sweltering summer
day, or wondering what justified the hefty price of 5 cents Lucy charged
Charlie Brown for psychiatr...
App Marketing Done Right: How to Market Your App in Today's Crowded App Stores
Wednesday, October 23, 2013 by Giancarlo Maniaci
Most advertising industry long-timers remember the infographic that was the first to comprehensively detail the landscape of interactive advertising in a somewhat organized fashion. I remember seeing it and thinking “It’s getting a bit crowded in here.”
Over the last decade, the era of the ad network has come – and almost gone. Around the turn of this century, prospect...
Apple Starts Rejecting Apps Using Cookie Tracking Methods
Thursday, February 28, 2013 by Richard Harris
If you use cookie tracking in your apps for iOS be warned, Apple might reject your next update! Basically - if you use Safari in anyway (uiwebview or other web controllers) to initiate storing information into the browser cache (cookies) for advertising use or even app retrieval use (again using a web view) your app might be in danger of rejection. Alot of developers tu...
Want some free Girl Scout cookies Order a WaterField case or bag
Friday, February 22, 2013 by Richard Harris
San Francisco, California - WaterField Designs, a San Francisco manufacturer of laptop sleeves and designer bags and cases for digital gear, will ship a box of Girl Scout Cookies(R) with every U.S. domestic order received from February 22 to 29, 2013."We wanted to do something a little extra for our customers this month, so we're surprising them with cookies. The flavor...
