Developing in AR with Thyng
Monday, November 6, 2017 by Richard Harris
Augmented reality (AR) has gotten a lot of attention of late, with Apple and Google respectively launching ARKit and ARCore to help mobile app developers embrace AR. Well-known brands like Ikea and Strava have deployed ARKit apps, and many app developers are contemplating building AR elements into existing apps or coding new AR apps from scratch.In Chicago, startup Thyn...
Learning ARKit for the average iOS developer
Monday, November 6, 2017 by Angela Yu
Augmented Reality is not new and developers already have tools to create augmented reality (AR) apps. But with Apple’s brand-new ARKit, we’re going to see a massive shift in the landscape as this new framework simplifies the process of building AR experiences for iPhone and iPad. With ARKit in their arsenal, developers are presented with a golden opportunity a...
Apple search ads is taking a big bite of the market
Thursday, October 26, 2017 by Christian Hargrave
AppsFlyer has announced the release of their annual AppsFlyer Performance Index H1 2017 - Edition V in their latest blog post. The index gives insights into the leading advertising networks in the mobile gaming and app industries.In the report, Apple Search Ads hit the #1 spot in the iOS ROI Index with a 30% higher ARPU and a 40% lower price than the other networks in t...
ARCam augmented reality App launched by Cheetah Mobile
Tuesday, October 3, 2017 by Richard Harris
Cheetah Mobile Inc. has announced their latest app, ARCam, which allows users to create a 3D moment by inserting augmented reality features into photos and videos. ARCam was built on Apple’s ARKit introduced with iOS 11 and is available now for download at ARCam App Store.“ARCam is a new, streamlined app that allows people to have more fun with their phone camera than e...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
Cheetah Mobile celebrates launch of their ad platform into European markets
Tuesday, March 21, 2017 by Richard Harris
Cheetah Mobile Inc., a mobile utility and content app developer, celebrates the launch of its Cheetah Ads division in the European market. Cheetah Ads will present this week at Advertising Week Europe, showcasing its strategy to serve vertical video ads for every kind of mobile moment.Cheetah Ads works hand-in-hand with Cheetah Mobile’s app portfolio, as well as e...
3 secrets of success for news apps
Tuesday, November 15, 2016 by Todd Miller
The rise of news app Jinri Toutiao (Today’s Headlines) has been big news in the Chinese internet sector. Following on that success, Phoenix News, Tencent, and other traditional portal websites have all made great efforts to develop personalized news aggregator apps. The same thing is happening globally, with distinct trends emerging in different global markets...
Using Tiny Data to Engage Mobile App Users in Real Time
Tuesday, February 23, 2016 by Richard Harris
We recently visited with Djamel Agaoua, Senior Vice President, Cheetah Mobile/Cheetah Ad Platform, to discuss the concept of “tiny data,” and how the concept offers a unique opportunity to better engage mobile app users.ADM: What is tiny data?Agaoua: Tiny data is another way to look at big data. Big data doesn’t give us the whole picture; it’s really the tiny data that ...
Why Lite Apps Were Spurring Growth for Android App Categories in 2015
Tuesday, February 2, 2016 by Stuart Parkerson
To learn more about ironSource's Fastest Growing Apps research and insights gained from the ongoing reporting we visited with Omer Kaplan, CMO and co-founder of ironSource. The latest information from the Q4 Fastest Growing Apps report explores the app market trends that impacted the growth trajectory of the world's most popular app categories.ADM: Tell us about the Fas...
How to Tap into the Native Advertising Jackpot
Thursday, April 30, 2015 by Mark Rosner
Native ads have already taken over billions of dollars in ad spend, and as one of the fastest growing areas in advertising, they’ve only just gotten started. Publishers like Yahoo and Facebook are bullish on native ads, and for good reason. Yahoo found that native ads get a 3.6x lift in attention over their standard counterparts, and most of Facebook’s $7.9B in ad ...
Why Building a Global App Is Hard Work That Can Pay Off
Tuesday, March 31, 2015 by Djamel Agaoua
These are amazing times to be a startup. It used to be that internationalization entailed securing offices, personnel and equipment, something that cost months or even years, as well as millions of dollars in investment. Any mistakes made were very costly and could threaten the future of the company. Today, if you are a mobile app developer, with the seeming push o...
