Building confidence in machine learning models for IT
Wednesday, June 12, 2019 by Richard Harris
OpsRamp announced OpsQ Observed Mode to build confidence in machine learning models for IT event and performance analysis. The Summer 2019 Release also introduces automated alert suppression to reduce human time spent on first-response to alerts, continuous learning-based alert escalation using live event data, and new infrastructure monitoring capabilities for cloud na...
Personalize your marketing for better results says Adobe
Monday, February 25, 2019 by Richard Harris
According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...
Get your hyperlocal news fix with the Patch
Wednesday, November 21, 2018 by Richard Harris
Patch has launched a new app for iOS and Android. The Patch app allows users to subscribe to a personalized newsfeed from multiple cities and towns across the U.S. Following a soft launch earlier this year, the app already has over 233,000 downloads and averages a 4.5-star rating on both the Apple and Android app stores.
“Everyone has a different idea of ...
Windows App Studio Release Includes New REST API Data Source
Sunday, June 12, 2016 by Richard Harris
Microsoft has added several updates to its Windows App Studio platform including a new REST API data source.The new REST API data source continues to be open ended, providing the ability to connect it to most open REST API services. With this initial version of the release Microsoft is supporting GET commands for REST APIs (meaning it only pulls information) and include...
Reducing the Creative Lag Bottleneck Problem for App Updates
Thursday, March 10, 2016 by Stuart Parkerson
We visited with Shahar Kaminitz, CEO and founder of Insert, to discuss the problem of “creative lag” – the time it takes app developers to get an idea to get from whiteboard to a consumer’s device and the subsequent delays associated with development, test cycles and app store approval processes. Kaminitz has recently brought out of stealth mode the Insert mobile engage...
Leveraging ContextDriven Mobile Advertising to Drive User Engagement
Monday, February 8, 2016 by Stuart Parkerson
URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
Latest Windows App Studio Beta Update Provides App Design Improvements
Monday, January 4, 2016 by Stuart Parkerson
Windows App Studio Beta is a free, online app creation tool that provides a simple way to quickly build Windows and Windows Phone apps as well as generates source code ready for Visual Studio. With this latest release, Microsoft is providing new features, design related improvements, and new templates. Among the new features are:- WordPress Data Source: There is a ...
Facebook Provides Developers Two New iOS And Android Ad Formats
Friday, August 14, 2015 by Richard Harris
Facebook has announced one of its most significant introductions of ad types and formats available through its Audience Network to help publishers monetize their apps. These new options are derived from formats that have proven to successfully drive engagement in the Facebook News Feed.The new offerings include Native Video and Interstitials which have been Facebook’s t...
Facebook Introduces New Desktop Video App Ads and Mobile App Ads
Tuesday, June 23, 2015 by Richard Harris
To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has moved out of closed beta, expanding the ability to use video creative in desktop app ads. The video unit has similar functionality to Facebook mobile app ads and is now avai...
Instagram Now Offers Self Serve Advertising Opportunities
Monday, June 8, 2015 by Stuart Parkerson
Instagram, owned by Facebook, has announced the availability of new self serving advertising opportunities on its platform. These include expanding ad product offerings, more relevant and comprehensive targeting capabilities and opening up the platform to a self-service/biddable model.Instagram’s expanded ad formats support website visits, app installs, and offline sale...
Celtra Launches AdCreator 4 Providing Cross Screen HTML5 Ad Technology
Thursday, May 8, 2014 by Richard Harris
Celtra has introduced AdCreator 4, offering HTML5 technology for launching mobile display advertising across all screens. AdCreator 4 is made to run programmatic cross-screen campaigns, utilizing a single platform for ad creation, campaign management and reporting with common metrics across all screens.The platform offers predefined breakpoints and orientation...
