Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
SXSW keynote speakers revealed
Monday, February 19, 2024 by Brittany Hainzinger
South by Southwest (SXSW) Conference and Festivals has announced the addition of new Keynotes and a fifth round of Featured Speakers for the 38th edition of its annual Conference, which celebrates the convergence of technology, film, television, and music. SXSW takes place March 8-16, 2024 in Austin, Texas. The Keynotes announced include five-time Olympic gold meda...
3Ready automotive showcase by 3SS at CES 2024
Tuesday, January 9, 2024 by Richard Harris
At CES 2024, 3 Screen Solutions (3SS), the provider of software for video entertainment services, will have its biggest presence ever, affording visitors multiple opportunities to experience the transformational 3Ready platform that drives next-level personalized and content-centric digital entertainment.
The beating heart of 3SS’ showcase at CES 2024 will be 3...
Hybrid casual mobile games will get hotter in 2024 says Mintegral
Wednesday, December 20, 2023 by Richard Harris
In the evolving mobile gaming landscape, the hottest trend is hybrid-casual games, where downloads grew by 13% and revenues reached $1.4 billion in 2022.
Hybrid-casual fills a need between hyper-casual games, usually free-to-play games with simple gaming mechanisms, and mid-core games, which customers purchase to play and are rewarded with intricate gameplay and ...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
Premium app recommendations delivered to Xiaomi users
Tuesday, October 24, 2023 by Richard Harris
Digital Turbine recently announced the expansion of its partnership with the International Internet Business Department of Xiaomi. Users purchasing new Xiaomi devices in most markets in EMEA, LATAM, APAC, and MENA will enjoy premium app and mobile games recommendations delivered to the palm of their hands. Digital Turbine’s technology is already delivered to over ...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
Cost per like for paid posts is less than expected says Thumzup
Tuesday, October 17, 2023 by Brittany Hainzinger
Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms.
The Thumzup mobile app, which is available for download in the App Store and Goog...
Is Temu safe, legit, or dangerous: Perspective from an app developer
Wednesday, July 12, 2023 by Richard Harris
Temu is a shopping website, and app chalked full of products from overseas at ridiculously dirt cheap prices. They have almost everything you can imagine too. From laser pointer slingshots to Expresso makers, the entire ecosystem is built around keeping you shopping with a gamified experience, and it gets addicting quickly.
Some of the ADM staff have placed orders an...
Digital ad spend to soar over the next few years
Monday, June 26, 2023 by Freeman Lightner
Get ready to transform your digital marketing strategy! linkdaddyseo.com has conducted an in-depth study that unveils invaluable insights and projections for the global digital marketing landscape in 2023.
The market size is determined by a survey conducted by linkdaddyseo.com and employing a combined top-down and bottom-up approach. The forecasting process incorpora...
Apples profit continues to grow
Tuesday, May 23, 2023 by Richard Harris
According to Tradingplatforms.com, Apple has seen a remarkable profit of about $100 billion, 73% up from 2020 figures. The site’s financial analyst, Edith Reads, comments, "This is a testament to its innovation and technological advancements throughout this period. To attain these numbers, Apple has employed various strategies such as optimizing its product r...
AI Personalization and Guidance Engine released by Starbox
Monday, April 10, 2023 by Richard Harris
Starbox Group Holdings Ltd. recently announced the release of its Starbox AI Personalized and Guidance Engine (the “Engine”), which is built upon the Starbox AI Calculation Engine introduced earlier in March 2023 and ChatGPT. This Engine is designed to improve merchants’ business operations and enhance retail merchants’ experiences by offeri...
In game audio ads platform Odeeo sees growth in active users
Wednesday, March 15, 2023 by Freeman Lightner
Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created.
Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...
Internet advertising continues to grow believe it or not
Thursday, February 23, 2023 by Richard Harris
Astute Analytica has found that internet advertising remains the largest and most rapidly growing sector in the digital marketing industry, reporting nearly $476.46 billion in revenue in 2022. According to their research, mobile advertising accounts for the largest portion of digital advertising spend, making up nearly half of the total revenue. Moreover, the study high...
Metaverse real estate secured by Primedia Pty Ltd
Wednesday, October 26, 2022 by Richard Harris
Primedia Pty Ltd has made another forward-thinking leap. The powerhouse organization that owns Primedia Outdoor, Primedia Broadcasting, and award-winning news brand Eyewitness News, has now secured virtual real estate in Africarare, Africa’s first metaverse.
Officially announced at the inaugural PrimeX event in Johannesburg, Primedia will enter the metaverse, t...
Secrets revealed from developers with over 20 mobile game hits
Monday, September 5, 2022 by Freeman Lightner
My Little Universe, Squad Alpha, Johnny Trigger, Jelly Shift, and Knife Hit are just a few of the successful mobile games created by Baltic game developer Estoty. The company is known for more than 20 hit mobile games that have attracted a total of 2 billion players. So what are the key ingredients for a successful mobile game? Estoty’s experts name the following ...
$335B gaming app market by 2030
Friday, August 26, 2022 by Brittany Hainzinger
A game engine is software that is used to generate and develop video games for personal computers, mobile phones, game consoles, and other devices. The automobile industry generates a substantial need for game engines used to develop UI and UX design. Gaming has numerous applications and is especially prevalent in academic and professional domains. The global gaming mar...
HotPlay in game advertising updates from NextPlay
Thursday, August 25, 2022 by Freeman Lightner
NextPlay Technologies, Inc., a digital native ecosystem for finance, digital advertisers, and video gamers, updates shareholders on continuing progress made by its HotPlay in-game advertising group and game studio towards commercial launch.
Progress includes the expected commercial release of HotPlay 2.0 in calendar 2022, which, when released, will off...
Keeping startups agile and pivoting with MVPs
Wednesday, August 24, 2022 by Yasser Jilani
With low budgets and little time, startups need to react with speed and agility to launch products. Our product sat (and still sits) in the global online e-learning market, sized at approximately 250 billion US dollars in 2020, with the US contributing to 47% growth. The market was fierce and competitive, especially for new startups entering the market.
Minimum viabl...
IP blocking warning when preventing click fraud
Friday, July 29, 2022 by Freeman Lightner
Click fraud is a massive problem, stealing tens of billions of dollars from advertisers every year. The fraudsters responsible for this crime include technically savvy website owners, transnational organized crime gangs, and even Nasdaq-listed multinationals.
The scam works like this: criminals create websites, and contact advertising networks like Microsoft Ads to r...
Facebook Ads Benchmark Report findings for Q2
Friday, July 29, 2022 by Richard Harris
Tinuiti has announced that they have finished producing its latest Facebook Benchmark Report, uncovering numerous opportunities for brands to optimize their marketing strategies. While ad impression growth turned positive on Facebook in the second quarter, declines grew steeper on Instagram, where advertisers saw a 27% decrease in Q2 compared to a 4% decline i...
How to choose the right mobile ad network
Tuesday, July 19, 2022 by Richard Harris
In order for mobile app creations to become successful, developers need to carefully choose the right mobile ad network. It’s essential to select the most fitting mobile ad network based on relevant data-driven metrics, which will help app developers drive up their revenues and will also provide transparency and trustworthiness.
Working directly with an a...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Bridging marketing gaps with data cleanrooms
Friday, June 10, 2022 by Charles Manning
If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months.
In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...
Search 3 NFT search engine lands
Thursday, June 9, 2022 by Freeman Lightner
HUMBL, Inc. has announced the launch of Search 3, a new cross-chain search engine designed to help users explore Web 3, a decentralized version of the world wide web, built on blockchain.
"The common complaints about Web 3 are that it is hard to find and the consumer tools are too complex. With Search 3, we have provided a simplified front door to Web 3, along w...
HUAWEI Ads joins IAB Europe as a CMP
Wednesday, April 13, 2022 by Richard Harris
HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...
SDK runtime within the Google Privacy Sandbox
Tuesday, March 22, 2022 by Nathan Darst
Google recently announced its plans to bring its Privacy Sandbox to Android. Largely conceptual at this point, Google has made it clear this will be a multi-year lift (at least 2 years). The lead time is much appreciated; however, it's so distant that we don't have any solidified documentation, betas, or developer previews to act on. So what does that mean? Well...
Send us your NFTs
Monday, February 14, 2022 by Richard Harris
The Metaverse is coming, and to show our support we’ve launched our own NFT collection wallet on OpenSea! You can send us any NFT you want by simply transferring them to our wallet address of 0x9c25562b512650259f2f3b6c6e79754ffbb995cf
What does it give you?
For you as an NFT creator, designer, or programmer, it will give you free exposure! The NFTs we collec...
How accurate are the self attributing network install numbers
Monday, February 14, 2022 by Malachi Dunn
The integrity of your media mix is a big deal in a rapidly growing advertising ecosystem. Knowing where your users are coming from (a.k.a. third-party attribution) is a new animal, and not many know exactly how to accredit ad spend to attributed traffic.
What is a Self-Attributing Network?
A SAN, or Self-Attributing Network, is an ad network that attributes its tr...
Building Better SDKs
Friday, January 14, 2022 by Nathan Darst
Nathan Darst is the Director of SDK Engineering for Kochava, a real-time data solutions company offering the leading omnichannel measurement and attribution solutions for data-driven marketers. Darst talks about building better SDKs, integrating them, using an SDK in code, what good APIs look like, and a ton more.
You've written some amazing code; so amazing...
SRE hiring trends
Thursday, January 6, 2022 by Richard Harris
Ashley Stirrup, COO at Shoreline.io shares his 2022 predictions about the death of the Runbook, the rising cost of outages and SRE hiring trends.
Prediction #1: The death of the Runbook
In the coming year, we will see runbooks fuse out. Our team has been surprised in the last few months with how infrequently people have had true Runbooks. Runbooks are a great plac...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
Mobile gaming market turned upside down by Netflix
Tuesday, November 16, 2021 by Mike Gadd
Stranger Things have happened but at the beginning of November, the global streaming giant Netflix announced that it is moving into the mobile gaming market.
Though it's a low-key debut by Netflix standards, with just five mobile games initially available to download through its app on Android smartphones (with two focused on the entertainment juggernaut's 80...
iOS 15 benchmark updates from AppsFlyer
Monday, November 1, 2021 by Brittany Hainzinger
AppsFlyer is back with an updated data set for iOS14+ Benchmarks.
iOS 15 adoption hits 30% after 5 weeks since the release
The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame.
iOS Shopping app...
