Apple Search Ads support from Appbi
Friday, November 9, 2018 by Richard Harris
Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal.
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DuckDuckGo vs. Google vs. Privacy
Friday, October 19, 2018 by Richard Harris
Online privacy is becoming harder to find - Facebook gathers users’ data to sell to third parties, Google tracks everyone’s searches, ISPs in many countries gather communication data, and governments are increasingly demanding backdoor access to encrypted devices. In the latest news, Google exposed the data of 500,000 Google+ users and didn’t...
Google I-O 2018 is aimed at helping developers earn and grow more
Wednesday, May 9, 2018 by Richard Harris
At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...
For gaming companies data unification is critical
Monday, March 19, 2018 by Dan Schoenbaum
When it comes to understanding the entirety of player behavior, one thing that often gets in the way is data fragmentation. Gaming companies often have customer data stored across multiple systems, platforms, and software, resulting in a “siloed” model that fails to create a complete picture of the player journey.The good news is that behavioral analytics technology is ...
How Google is sharing a bigger piece of the subscription pie
Tuesday, November 28, 2017 by Alexian Chiavegato
In the past, some publishers expressed unease around the dynamics of their relationship with Google. Those publishers were concerned that in their partnership, Google’s dominant position meant that publishers were unfairly losing out on valuable ad revenue. But those attitudes might change soon: Google has announced new plans to launch a subscription partnership with pu...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
Omnichannel insights launch for phone call analytics platform DialogTech
Wednesday, July 26, 2017 by Christian Hargrave
DialogTech, a provider of marketing analytics for phone calls, has announced the launch of Dashboard Insights. Businesses and agencies can now access and visualize DialogTech’s call analytics data however they choose to gain the right insights into how phone calls from digital advertising, website interactions and offline marketing drive appointments, customers and reve...
Social media influencer marketing through the eyes of #HASHOFF
Wednesday, April 12, 2017 by Richard Harris
The advertising industry is constantly looking for more innovative methods to challenge the way that traditional advertising is done. As the market becomes more and more saturated, target audiences are becoming turned off to previously effective methods - such as tv commercials, web banners, and interstitial videos. One important avenue of marketing that has evolved fro...
Chatting With the Creator of Trivia Crack About App Success and the Smile Test
Thursday, August 25, 2016 by Richard Harris
We recently sat down with Etermax, the creator of Trivia Crack to get the inside track on their success as a mobile team. Trivia Crack Kingdoms, the sequel to its flagship mobile game, has surged in popularity as the game surpassed seven million downloads across all platforms worldwide. Here’s what Maximo Cavazzani, CEO and founder of Etermax had to say. ADM: Who a...
Presidential Campaigns & SMS Best Practices
Monday, May 2, 2016 by Brian Heikes
According to a poll, 64 percent of Americans own a smartphone, and a convincing 97% of them use text messaging. In fact, text messaging is the most frequently used feature of smartphones, and remains very popular among younger audiences. Presidential candidates are targeting a broad demographic to ensure they don’t lose edge over their rivals in any aspect. Electio...
Native Ad Units on Mobile Do's and Don'ts
Thursday, April 2, 2015 by Eddie de Guia
Native advertising has been practiced online since 2000, but it was only in 2014 that it exploded onto mobile. In addition to native ads in mobile Web browsers, in-app native advertising is growing in popularity across news, gaming, messaging, and other types of apps.Capitalizing on the in-app advertising opportunity is critical; users spent 86 percent of their mobile t...
The Top Five Things You Should Know About Paid Search Marketing
Thursday, April 2, 2015 by Richard Hartley
Richard Hartley, PPC Director at Jellyfish Online Marketing, provides some quick hits on approaching paid search marketing.1. What's happening with PPC technology right now?- Google DoubleClick’s unrivalled development power could see other software tools lose custom. We witnessed a similar occurrence with competitive tag management solutions when Google Tag Manag...
Google Releases AdWords App to Manage Ad Campaigns
Friday, March 13, 2015 by Stuart Parkerson
Google is introducing the AdWords app to allow AdWords users to view and manage ad performance. When opening the app, an overview of clicks, costs, and conversions is provided. For more insights, users can view metrics by ad group, day of week and device.It is offered as a companion to a user’s desktop account and provides the following functionality:- View campaign sta...
Google to Host Developer Day Including Code Labs at GDC 2015
Friday, February 27, 2015 by Richard Harris
Google’s GDC Developer Day will take place in Room 2006 of the West Hall of Moscone Center on Monday, March 2. The schedule will include:Opening Keynote - 10AM: Google will kick off the day by sharing how to make games more successful with Google. You’ll hear about new platforms, new tools to make development easier, and ways to measure your mobile games and moneti...
New Analyze Guide for Integrating Google Play Analytics Available
Monday, January 26, 2015 by Stuart Parkerson
To help Android developers leverage Google Analytics, Google has created a new "Analyze" section on the Android Developers website which provides guidance on how to design a measurement plan and implement in-app analytics including features only available between Google Play and Google Analytics.The following guidelines are provided in the Analyze section:- Getting Star...
Video ads and your mobile app marketing strategy
Thursday, January 15, 2015 by Richard Harris
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...
Google Analytics Announces Google Tag Manager Enhancements
Friday, October 17, 2014 by Richard Harris
The Google Analytics team has announced new updates to Google Tag Manager including new APIs, a new interface to help launch and edit tags faster, and more 3rd-party templates.Google Tag Manager APIThe new Tag Manager API provides the ability to customize infrastructure to specific needs. This includes the ability to create and manage users as well as previewi...
Google Announces New Mobile Ad Formats and Tools
Tuesday, September 30, 2014 by Richard Harris
Google has announced that over the coming months it will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick to facilitate the ability to serve ads across screens.The new display ad formats are designed specifically for mobile environments and include the following:Mobile Lightbox engagement ads use exi...
New App Marketing and Promotion with Google Search, Google Display Network and YouTube
Monday, August 25, 2014 by Stuart Parkerson
The Google Adwords team has announced the global availability of app promotion ads across Google Search, the Google Display Network and YouTube.There are over 100 billion searches per month Google and sometimes this content lives on a website, sometimes it’s in an app. Now, regardless of where the content is located, developers can get their apps into an ad by using a n...
New Services for App Developers and Publishers Announced at Google IO
Thursday, June 26, 2014 by Richard Harris
One of the new services announced at Google I/O was the Google Play Developer Publishing API to help scale release operations. The new API will let developers upload APKs, manage in-app products and localized store listings. There will also be the ability to integrate publishing operations with release processes and toolchain through a RESTful API. This the Go...
URX Launches omnilinks Platform for Deeplinking Apps
Wednesday, April 30, 2014 by Stuart Parkerson
URX has launched its omnilinks platform for linking content across media. The platform helps developers bring deeplinks to their app and drive traffic.Omnilinks allows anyone to create a smart link that sends a user to a destination, whether this is in an app or on a mobile site. Any developer whose app is accessible by URIs and whose HTML pages contain U...
Apmetrix Upgrades Mobile App Analytics Platform
Sunday, April 27, 2014 by Richard Harris
Apmetrix, a provider of business intelligence solutions for games and apps, has announced that 40 new data sources have been added to its real-time analytics platform. The addition of data includes sites and applications such as: Comscore, Facebook, Flurry, adjust.io, HasOffers/Mobile App Tracking, Google Analytics and AdWords, Fiksu, Tumblr, Exact Target, Vim...
Google Introduces Tag Manager for Mobile Apps and Updated Analytics Services SDK
Tuesday, August 20, 2013 by Stuart Parkerson
First announced at Google I/O, Tag Manager for mobile apps is now available. The free service allows developers to publish their apps and change analytics, remarketing and conversion tracking on the fly without updating the app.
Developers can add tags to Android and iOS apps by including the Google Analytics Services SDK into their app. The SDK utilizes both Google ...
Discover your apps with Searchman
Thursday, November 29, 2012 by Richard Harris
The 500 Startups-backed app analytics firm SearchMan is debuting a new tool for mobile developers looking to quickly get a sense of how discoverable their application is inside App Store Search. This metric is more important than ever, following the changes to the iOS 6 App Store in September which have impacted developer rankings by removing or...
