With Thanksgiving around the corner, we naturally got to thinking about spending time with friends and family this season. Rather than a bucolic postcard scene of gathered loved ones telling stories by the fireplace, our staff imagined a more m...
Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions an...
This Spring will no doubt inspire a new crop of budding mobile app developers possessing amazing ideas to improve our lives on the go. Developers, beware: the mobile app business is not for the faint-hearted. For one, it is a crowded marketplace and...
With Super Bowl just around the corner, I cannot ignore the obvious: marketing costs are on the rise. This is never more apparent than the extreme cost to advertise during the big game, with :30 second TV spots reportedly fetching up to ...
It’s that time of year when we look back at our accomplishments as well as some lessons learned, and recommit to doing our best in the New Year. Mobile app developers faced industry-wide challenges in 2013 (from stricter COPPA regulation&nbs...
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