Mobile Developer News by Brendon Kraham

Developer news for iOS, Android, Apps, Game Development, VR, SDKs, Mobile Marketing, and other topics relating to making mobile apps, and software development.

Marketing & Promotion

From installs to value: three trends in the age of app marketing

• Thursday, October 20, 2016
• By Brendon Kraham

Mobile apps are ubiquitous. We live in a world where there are over four million apps to choose from and where attention spans are shorter than ever before. As a result, it is becoming increasingly more important for marketers to understand the criti...