Marketing & Promotion 1,368 views
Posted Tuesday, January 14, 2014 by RICHARD HARRIS, Executive Editor
2013 saw no slowdown in the onslaught of apps introduced in the app markets. Which means that finding innovative advice on ways to have your app standout was tougher than ever.
Fortunately, there is plenty of expertise out there to help developer’s apps stand out and we thought we would provide you with our best app marketing articles as featured with us in 2013. While only a small sampling from our website, these articles were among those that received the most reads. Enjoy!
Why Planning is More Important Than Timing When Marketing Your App - By John Clancy.
You have to start thinking about the LTV (life time value) of your app and how it’s going to fare over longer periods of time, rather than short bursts during launch.
Take Note App Developers: The Mobile Home Screen Holds the Key According to Study from Mobile Possee
A wealth of information on how smartphone users interact with their home screen and how app developers, publishers and advertisers can use this information to leverage their marketing efforts.
App Marketing on the Cheap! – By Khalil Dandan
How to Successfully Market an App Without a Big Budget
Can You Afford $247 Million For User Mobile Acquisition? – By Matt Palmer
If you have the budget like Zynga, who reportedly spent $247 Million on their marketing and user acquisition efforts last year, great, all the power to you. But if you're like the rest of the 99% of developers out there, don't despair, there's more than one way to skin a cat when it comes to getting your app noticed and getting installs.
App Marketing 101; Crush the Competition and Rule the App Store – By Matt Palmer
In this article, you’ll get a crash course in marketing tactics you can start using today to help you achieve the download numbers you desire.
Who needs niche marketing, says you?
Bonus Article! This is the most read article so far this year:
Using Social Media to Promote Your Mobile App - by SEO guru Patrick Cruz
So how do you rise above the noise of the marketing machine on social media platforms, and attract the attention that your new app deserves?