Marketing & Promotion
Samsung and Fingerprint to Help App Developers Market to Kids With New App Network Targeting Southeast Asia and Oceania
Tuesday, December 10, 2013
Expected to launch in Southeast Asia and Oceania in Q1 2014, the new service on select Samsung devices offers a safe and fun environment for kids to play and learn. Parents can create a family account for multiple children and receive personalized reporting, content recommendations and access controls for each child.
The new network is part of Samsung's Kids' Play-and-Learn Content Initiative, a developer-focused program in collaboration with Fingerprint that is designed to drive the creation of play-and-learn Android apps for kids in Southeast Asia and Oceania.
To support this initiative and increase the quantity and quality of kids' apps, Fingerprint has also earmarked US$1 million to support the integration and localization of kids’ apps and interactive books globally.
To learn more about the Samsung Kids' Play-and-Learn Content Initiative, or Fingerprint's developer funds, visit the link below.
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