11/15/2013 10:45:41 AM
Appboy Now Supports Unity
AppBoy, Unity, GSN Games, MRM
https://appdevelopermagazine.com/images/news_images/appboy-unity_oldrkenu.png
App Developer Magazine

Appboy Now Supports Unity



Richard Harris Richard Harris in Press Announcements Friday, November 15, 2013
1,696

Appboy, the leading platform for mobile relationship management (MRM), today launches its support for Unity, the red-hot gaming platform. Unity boasts over 2M developers who use its software to "author once, deploy everywhere" on multiple operating systems. Appboy's integration brings its user lifecycle management and marketing automation products directly to the mobile gaming community.

The announcement comes just a week after Appboy announced its $7.6M Series A financing. The company has grown 400% to 1,000+ clients in the last 9 months and established itself as a leader in the exploding mobile ecosystem.

The news is a boon for the gaming industry, which will grow to 191M gamers by 2017 and currently accounts for 72% of app store revenue in mobile. Most of this revenue is driven by in-app purchases, which Appboy facilitates by helping developers understand how their audience is interacting with their app and targeting high-value prospects with personalized in-app messsaging.

Appboy's launch partner is GSN Games and the company's Cordy 2 app. GSN Games has over 80M subscribers and is rapidly evolving to serve its growing mobile needs. The company selected Appboy for its industry-leading marketing automation platform and its Success Squad to implement mobile best practices, and will soon integrate Appboy into other apps.


Read more: http://blog.appboy.com

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.