10/19/2013 9:00:22 AM
App Developers Will Soon Be able To Reach Users Outside of Their App on Facebook
Facebook, app marketing, Facebook Exchange, mobile app, Facebook ad
App Developer Magazine

App Developers Will Soon Be able To Reach Users Outside of Their App on Facebook

Richard Harris Richard Harris in Marketing & Promotion Saturday, October 19, 2013

Developers will soon be able to reach current users or those who have visited their app but did not make a purchase, through new features being created in Facebook’s Custom Audience marketing program.

Facebook is in the early stages of the new enhanced Custom Audience features and will be rolling them out to a small group of beta testers with plans to offer the new services globally in upcoming months, although no set date has been given.

The service provides the ability to reach people who have visited/downloaded an app or visited a website through the News Feed. Custom Audiences works with all Facebook ad formats and targeting capabilities and was built specifically to help mobile app developers reach their customers on Facebook.

Website Custom Audiences is similar to existing remarketing tools that allow marketers to reach people who previously interacted with their desktop websites. Many marketers already use third-party tools to remarket through Facebook Exchange (FBX).

Facebook anticipates that marketers will use FBX and website and mobile app Custom Audiences in different ways. For advertisers who have a large number of products and advertise to multiple audiences, Facebook advises that FBX is more appropriate. For businesses that don’t typically work with third parties, website and mobile app Custom Audiences will allow them to show ads to people who have been to their site or mobile app and still utilize Facebook’s targeting abilities.

Facebook website and mobile Custom Audiences use code that place on websites or in apps to deliver targeted ads through Facebook Custom Audience

Read more: https://www.facebook.com/facebookforbusiness/news/...

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.