9/20/2013 5:17:28 PM
Tapjoy Introduces Rich Media and Video Plus and Partnership with Celtra
Tapjoy, app monetization, Celtra, rich media
https://appdevelopermagazine.com/images/news_images/tapjoy news rich media_gd4jd5gn.png
App Developer Magazine

Tapjoy Introduces Rich Media and Video Plus and Partnership with Celtra



Stuart Parkerson Stuart Parkerson in Monetize Friday, September 20, 2013
3,054

Tapjoy has made several announcements this week including the introduction of a new product, Rich Media, which allows advertisers to create campaigns that offer a single ad unit to cohesively drive consumers from awareness, to consideration, to conversion and referral. Tapjoy’s new Video Plus service offers the opportunity for advertisers to boost video advertising capabilities including the ability to offer an adaptable branded end card to improve post-view conversions. Tapjoy has also announced a partnership with Celtra, a provider of rich media mobile advertising and analytics. The partnership will facilitate the creation of rich media campaigns offering ads that are compliant with the IAB Mobile Rich-media Ad Interface Definitions (MRAID) 2.0 to ensure compatibility with existing creative.
Read more: http://blog.tapjoy.com/advertising/increase-consum...

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.



Comments

There are no comments yet, be the first to leave your remarks.

Leave a Reply