MEF launches AppPrivacy™ the online privacy tool for mobile app developers to build consumer trust
Thursday, September 12, 2013
Free global service and resources backed by international industry Working Group
12 September, 2013, London and San Francisco: MEF, the global community for mobile content and commerce, today launched AppPrivacy™ with the goal to build consumer trust in mobile apps by helping developers apply best practice in the collection and sharing of personal information.
AppPrivacy was developed to address this by MEF’s global cross-sector Privacy in Mobile Apps Working Group. Founded in 2012 the 15-company strong group includes privacy experts from the US, Europe and Middle East including representatives from Dentons, Evidon, InMobi, Kaspersky Labs, Mozilla, TRUSTe, Preiskel & Co and Vodafone to ensure the tools and resources deliver support to the whole app ecosystem. The tool framework is based on the latest best practice guidelines globally from government agencies, privacy advocates and trusted industry associations.
“Consumers’ trust in our industry will be built on transparency and ease of understanding in dealing with their private data,” said MEF Global Chair Andrew Bud. “That’s a tough combination to deliver, and our research shows that many providers have struggled with it. Now, building on the expertise of our cross-stakeholder group, AppPrivacy delivers credible, practical solutions to ensure best practice in our industry.”
Developed for MEF by AgencyMobile, AppPrivacy™ generates privacy policies that are short, simple to understand and unique to each app. They can be embedded within the app – useful when the app might be used without an internet connection – or hosted remotely, allowing privacy updates to be pushed to the device in real time.
Read more: http://www.appprivacy.net
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