According to eMarketer's latest estimates of worldwide ad spending and revenues, Google is the dominant player with 53% of the total market up slightly from 2012. Google is also the leader in total digital ad publishing taking in 33% of all digital ad dollars.
Facebook has seen dramatic mobile ad growth with a 15.8% share in 2013 compared with 5.35% in 2012. The company’s share of total digital ad spending has also grown to 5.41% from 4.11% in 2012.
eMarketer estimates the total mobile ad market worldwide is expected to grow 89% to $16.65 billion in 2013.
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