8/29/2013 2:09:08 PM
eMarketer Reports Mobile Ad Gains by Facebook, Google Owns Over 50 percent of Market
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App Developer Magazine

eMarketer Reports Mobile Ad Gains by Facebook, Google Owns Over 50 percent of Market



Stuart Parkerson Stuart Parkerson in Marketing & Promotion Thursday, August 29, 2013
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According to eMarketer's latest estimates of worldwide ad spending and revenues, Google is the dominant player with 53% of the total market up slightly from 2012. Google is also the leader in total digital ad publishing taking in 33% of all digital ad dollars.

Facebook has seen dramatic mobile ad growth with a 15.8% share in 2013 compared with 5.35% in 2012. The company’s share of total digital ad spending has also grown to 5.41% from 4.11% in 2012.

eMarketer estimates the total mobile ad market worldwide is expected to grow 89% to $16.65 billion in 2013.


Read more: http://www.emarketer.com/Article/Facebook-Sees-Big...


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