Marketing & Promotion
Zumobi Publishes App Developer Promotion & Monetization Best Practices Playbook
Wednesday, August 21, 2013
The study provides some interesting insights on marketing effectiveness. For example, there is a significant performance gap between apps that are promoted through email marketing (34 percent) versus ads run on other apps (82 percent) and within newsletters (41 percent).
The white paper also reveals that publishers that spotlight apps on their homepage yielded the highest number of downloads (70 percent), second only to advertisements run across the publisher’s app network, which generated 82 percent of downloads during a 30-day period. Other findings include: app ads run on publisher networks yield 82 percent more app downloads; app spotlight promotions on app publisher homepages yield 70 percent more app downloads; newsletter app promotions yield 41 percent more app downloads; and email blasts for an app yields 34 percent more app downloads.
The takeaway from the study is that app developers need to consider an entire marketing mix when promoting their apps to receive the maximum exposure and monetization opportunity possible. While not all app developers have the financial resources of an NBC News, they still can emulate the strategies used to improve app downloads and retention.
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