Parsing the customer journey just got easier

Posted on Friday, July 13, 2018 by CHRISTIAN HARGRAVE, Publishing Editor

Neura announced Neura Moments, the synthesis of a user’s real-life situation in a specific context, place and time. Neura Moments are situation-aware, predict intent, and actionable. The Neura Engagement Intelligence layer is able to identify which features of an app are used at specific Moments. This enables developers to route specific interactions with consumers through Siri Shortcuts, which further promotes sustainable and intelligent consumer experiences.

Neura Moments and the recently announced Neura True Personas combine to uncover new customer engagement opportunities for product companies and apps. Based on physical world data, Neura learns, then predicts precise moments throughout a user’s day. These unique trigger points, or real-world engagement opportunities, allow apps to fuel intelligent customer journeys that are accessed via API calls, such as a user is heading to bed, user has arrived at their exercise location, or user is idle at work. Neura’s customers leverage these to drive their revenue KPIs, particularly those around Engagement Sustainability, Retention, and Conversion.

“Intelligent, relevant interactions that seamlessly blend into each user’s day-to-day life transform the consumer experience, increase user engagement, and enable brands to form sustainable 1:1 relationships with their customers,” said Neura’s VP Product and Co-founder Ori Shaashua. “Neura’s understanding of the moment, or context, of an anonymous user’s activities in the real world, can be used to uncover which features of an app can increase engagement rates if delivered through this new communication channel.”

More App Developer News

Leaked data from Shopify plugins developed by Saara



NFT momentum continues downward per AltIndex



Social media misinformation could impact the 2024 election



Playground gaming integrated into Le Monde daily newspaper



Publisher Portal for in game audio ad monetization from Odeeo



Copyright © 2024 by Moonbeam Development

Address:
3003 East Chestnut Expy
STE# 575
Springfield, Mo 65802

Phone: 1-844-277-3386

Fax:417-429-2935

E-Mail: contact@appdevelopermagazine.com