Marketing & Promotion
NASCAR Hall of Fame getting updates thanks to Crossfield Digital
Tuesday, June 26, 2018
New fan experiences coming at NASCAR Hall of Fame and Formula 1 Grand Prix using a blend of proprietary software, mobile applications and portable devices.
Crossfield Digital is enhancing visitor experiences at the NASCAR Hall of Fame and Formula 1 Grand Prix races with new technology recently introduced at each venue. Both use a mix of portable devices and proprietary software to create a more immersive and interactive fan experience.
At the NASCAR Hall of Fame, visitors utilize the LEGEND portable device provided by the museum as an audio guide, multimedia guide and tour-guide communication system. To maximize this device, Crossfield designed and developed a React Native application to work with the LEGEND to provide visitors with the most compelling virtual tour experience. Through the application, visitors interact with the museum by entering the corresponding number of an exhibit into the device and then receive an audio tour and details of what they are viewing. Visitors can also use the device and app to get content articles and a real-time map of the museum and visitor location.
“Our goal is to produce a mobile app that elevates the experience of the user, while also integrating seamlessly into the client’s event and furthering their overall business objectives,” said Riccardo Pellegrini, CEO, Crossfield Digital. “From a technology perspective, these projects represent a forward-thinking hardware-software integration that requires a broad yet deep expertise in everything from mobile app development to hardware manufacturing.”
Crossfield provided software and web development for the F1 Vision program, a rental device available at race events that provides access to driver and team communications, in-car camera feeds, race data and event information. F1 Vision sets up a dedicated network just for fans at each Formula 1 Grand Prix, and only F1 Vision devices can access the network, making it incredibly reliable, fast and free of signal degradation.
“We work as a true partner with our clients to provide the best and latest technology to help them strengthen their relationship with their fans and the entertainment they love,” continued Pellegrini.
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