Another mobile ad serving platform updates for GDPR compliancy
|Christian Hargrave in SDK Wednesday, May 16, 2018|
MoPub mobile ad serving platform has introduced a new update to their SDK to satisfy the General Data Protection Regulation for EEA users.
To ensure a smooth transition to GDPR compliance, the company advises that its users integrate the new SDK into your apps and distribute the updated apps to end users by May 23, 2018, two days ahead of the GDPR effective date, in order to continue serving personalized advertising to end users located in the EEA, the United Kingdom, and Switzerland via the MoPub Services and avoid any potential disruption to advertising revenue.
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