5/9/2018 9:13:02 AM
Google I/O 2018 is aimed at helping developers earn and grow more
Google I/O,Admob,AdWords,UAC,Ad Reporting
App Developer Magazine

Google I/O 2018 is aimed at helping developers earn and grow more

Richard Harris Richard Harris in Android Wednesday, May 9, 2018

Earning more money from your apps using Admob, and growing your app user base using Adwords just got better thanks to some new products being launched by Google at the I/O event in 2018 -day one.

At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.

Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.

Sissie Hsiao, VP of Product, Mobile App Advertising at Google says: 
"It's exciting to connect with the developer community and hear about all of the amazing things being built, especially mobile apps. These apps are the very reason many people consider their phones indispensable. People use these apps to stay connected, be entertained, and get everyday tasks done. Last year alone, people downloaded 94 billion apps from Google Play."

In Sissie's blog post, she goes on to say that all of this means more opportunities for developers, but it also means it's much harder to get discovered - which makes advertising tough.

Developers have driven more than 10 billion app installs with AdWords. But to help developers use Google advertising tools to get more app installs, they are launching a new beta that allows developers to surface relevant app content within ads. For example, Wish, a shopping app, can link its product catalog to AdWords and surface relevant in-app product images and descriptions directly in its ads. Sounds alot like deep-linking to me. The beta will be available in the coming months.

To help developers that sell directly to advertisers but suffer from multiple SDK integrations to report the metrics back to paying parties, Google is integrating IAB Tech Lab’s Open Measurement SDK into the Google Mobile Ads (GMA) and Interactive Media Ads (IMA) SDKs.

In another move to further help developers make the most of rewarded ads, which have seen a 9x increase in impressions, across both free and paid apps since launch, they are also introducing rewarded reporting in AdMob. Developers on AdMob will have access to rewarded ad metrics such as opt-in rate, consumption rate and rate of reward use.

Get your Pi Day 2019 Shirt

Love Is Like Pi Never Ending T-Shirt Math Pi day Gift Shirt. Perfect Shirt to celebrate Pi Day 2019. Great gift whether you just love Math or you are a Math Student, Teacher or similar.

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.