4/27/2018 8:57:10 AM
ironSource expands their in-app programmatic marketplace
Programmatic Advertising,Ad Marketplace,AR Advertising
https://appdevelopermagazine.com/images/news_images/ironSource-Expands-Their-In-App-Programmatic-Marketplace-App-Developer-Magazine_0g6a98in.jpg
App Developer Magazine

ironSource expands their in-app programmatic marketplace



Richard Harris Richard Harris in Marketing & Promotion Friday, April 27, 2018
9,921

ironSource to greatly expand their in-app programmatic marketplace to include AR and video ad units.

ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.

Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-app video inventory at massive scale, with billions of video completions a month. This new development will add interactive ads to the mix, as well as affording brand marketers full transparency on viewability and attention metrics through Moat. Preliminary data from Moat shows ironSource in-app inventory is over 96% viewable, with completion rates above 85% - well above industry benchmarks.

“While brand demand for in-app audiences has increased - especially around video - the lack of programmatic access to direct, viewable in-app inventory at scale has represented a major hurdle for brands looking to run campaigns on mobile app traffic,” said Tal Shoham, COO Mobile at ironSource. “Our programmatic marketplace solves these issues by bringing high volumes of in-app video and interactive inventory into the programmatic ecosystem, and layering viewability verification, audience tracking, and anti-fraud tools on top to create a perfect environment for brands to engage with their target audiences.”

"With a large portion of the top 100 grossing apps using our video monetization platform, we’re able to give brand marketers access to premium in-app supply,” continued Shoham. “But beyond the high-quality audiences that entails, we’re also able to provide brands with a positive in-app ad experience for consumers, with interactive, HD video, and even AR ad units which users actively choose to engage with.”

This development will also help app developers using ironSource’s platform to increase their average revenue per daily active user (ARPDAU), by increasing competition for inventory. 

“Our mobile video platform has largely been fueled by performance advertisers, growing to become the largest in class and driving significant revenue for our developer partners. But with over a billion monthly active users reached and 6B monthly video views served through our platform, we’re in a unique position to open up this inventory to brand advertisers and provide them with the necessary tools to buy effectively,” said Shoham. “Opening up programmatic access to our direct inventory represents a significant upgrade to the capabilities of our monetization platform, unlocking programmatic demand and adding more opportunities for our publishers to extract the most value from their in-app inventory and scale their app businesses.”


Get your Pi Day 2019 Shirt

Love Is Like Pi Never Ending T-Shirt Math Pi day Gift Shirt. Perfect Shirt to celebrate Pi Day 2019. Great gift whether you just love Math or you are a Math Student, Teacher or similar.

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.