Magento Commerce has announced Magento Progressive Web Applications (PWA) Studio, a suite of tools for building online stores with app-like experiences. PWA Studio will allow Magento Commerce solution partners and UX developers to deliver fast and simple front-end experiences on mobile devices.
Mobile commerce continues to grow and will contribute to half of overall retail sales growth by 2022 according to Forrester. However, merchants struggle with low conversion rates and the complexity of building and managing multiple disconnected experiences. Studies also show that consumers only download and use mobile apps for their most frequent brand and social interactions, and most US smartphone owners download zero apps in a typical month. PWAs bring together the best of website and mobile app functionality to provide a reliable, fast and engaging experience that can increase conversion rates by upwards of 50 percent and drive strong revenue growth for brands.
“Our merchants want to deliver experiences on mobile that drive loyalty, and make it easy to move from search to purchase,” said Jason Woosley, SVP product and technology at Magento Commerce. “PWA Studio will provide developers and merchants with the tools they need to compete and deliver the convenience and utility of a mobile app combined with the searchability and buying experiences they get from their desktop experiences.”
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