4/23/2018 9:15:46 AM
Facebook starts testing for playable ads
Mobile Playable Ads,Mobile Video Ads,Mobile Game Ads
App Developer Magazine

Facebook starts testing for playable ads

Christian Hargrave Christian Hargrave in Marketing & Promotion Monday, April 23, 2018

Facebook has started testing a new mobile playable advertising format to give game developers the ability to reach high-intent installs.

Facebook has recently announce that they have begun testing playable ads to let users get a better feel for the app they are about to download. Video ads are constantly growing and will continue to grow with 79% of consumers preferring to watch a video to learn about a product than read text on a page. On mobile, the momentum with video is predicted to by some to increase at rates 9-fold between 2016 and 2021.

Advertisers have been using video from attention-grabbing animated gifs, to immersive full-screen experiences to grow their brand, generate demand and drive sales on Facebook. Consumers are paying attention to interactive ads, over 47% more time over non-interactive video ads. In fact, video ads made up more than half of all the app ad spend on Facebook in 2017.

Facebook hopes that this model will help game developers achieve more high-intent installs and get more value from their app ads on Facebook.

“When we tested playable ads in the Facebook mobile News Feed against a control video, we could clearly see the effect that the playable mobile app install ad unit has in lowering acquisition cost and qualifying users as it resulted in three times click-through rate, 25% lower cost-per install and 2x the return on ad spend versus the regular video mobile app install control ad,” said Nick Tsimpidaros, CMO, Miniclip

Introduction to graphic design

Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.

Consumer Behavior: Building Marketing Strategy

Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.


There are no comments yet, be the first to leave your remarks.

Leave a Reply