4/9/2018 9:02:28 AM
Branded content solution debuted by TripleLift
Programmatic Marketing,Marketing Platform,Marketing Management Platform
App Developer Magazine

Branded content solution debuted by TripleLift

Richard Harris Richard Harris in Marketing & Promotion Monday, April 9, 2018

Scalable, programmatic branded content marketing solution created by TripleLift has been debuted. The platform, ContentDial, allows users to automate the production process of marketing content and lets marketers get back to doing what they do best.

TripleLift has debuted their scalable, programmatic branded content solution - ContentDial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites, as well as social pages, by leveraging real-time data and technology.

''With ContentDial, marketers experience all of branded content's benefits and, now, they can do so at scale and programmatically,'' said Jason Kleinman, GM of Branded Content at TripleLift. ''Publishers gain a new revenue stream as branded content efforts are executed across more websites than they have been in the past.''

Initial results from Stash's campaign showed that ContentDial:

  • Drove more than 5 percent of its Daily Dot and Thought Catalog readers to register for and deposit money in a new Stash account

  • Provided an 8 percent lift in Stash's brand awareness as shown by a third party brand lift study

  • Generated more meaningful social interactions with consumers posting branded content 10 times more than usual to their social feed

''Stash had avoided publisher direct content marketing because of high minimum spends and production headaches that conclude with a lack of visibility into reach, scale and overall success measurement,'' said Dale Sterling, CMO of Stash. ''ContentDial's automation of the production process removed the biggest barrier that prevented us from succeeding, understanding which content was performing best.''

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