4/9/2018 4:02:09 PM
SendGrid enhances API sending experience
Email API,Digital Communication,Email Delivery API
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App Developer Magazine

SendGrid enhances API sending experience



Christian Hargrave Christian Hargrave in API Monday, April 9, 2018
13,603

Email marketing company SendGrid enhances their email delivery API with a new historical data feature that shows users all of the email delivery and engagement data that they need to know.

SendGrid, Inc. has announced enhancements to its API sending experience, providing customers with a historical view of their email delivery and engagement data. SendGrid’s new email activity feed and history enables customers to easily pinpoint a specific email message and troubleshoot email delivery issues quickly. Data insights derived from advanced search and multiple filter capabilities, along with historical event data of up to 30 days empower customers to optimize their campaigns and drive more email engagement.

The email delivery ecosystem is complex and requires email senders to troubleshoot email delivery challenges at one time or another. According to a 2017 Return Path report, only 80% of wanted email reached its intended recipient. Obstacles to successful email delivery can be triggered by a wide range of causes including incorrect message configuration or a misunderstanding of the recipient mailbox provider’s algorithm. Customers require a real time and detailed view of email activity events in order to assess why their email may not have been received, so they can troubleshoot the problem quickly and reach the inbox.

SendGrid’s new enhanced email activity feed expedites the email delivery troubleshooting process. With the advanced search and filtering in SendGrid’s email activity feed, customers can find specific email messages with ease, understand the entire journey of that message and view the events in that journey sequentially - from processed to delivered, through to opened and clicked. With the ability to purchase a historical view of 30 days of email activity and engagement data, customers can glean powerful insights into the efficacy of their campaigns and refine them to fuel greater success and higher engagement.

“Email is a critical driver of business growth and according to a 2015 DMA report, demonstrated the highest return on investment among all forms of digital communication, generating $38 in revenue for every $1 invested,” said Steve Sloan, chief product officer at SendGrid. “Our customers require advanced features to help them navigate the email ecosystem and improve email delivery, which is directly tied to the performance of their campaigns. Our new features provide customers with the freedom to access email activity event data when and how they need it, so they can achieve their business goals.”

“Email is vital to our business,” said Kevin Curry, managing partner and chief technology officer at Comparity. “These improvements allow us to see which notifications went to which people in the same view with open and click activity, which gives us the ability to audit and determine if necessary communications are happening in real-time. It has had a direct impact on our insight and decision making. SendGrid has been great for our business!”


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