Localytics Upgrades Marketing and Analytics Platform for Mobile and Web App Developers
|Stuart Parkerson in Marketing & Promotion Monday, August 12, 2013|
The company’s new “Localytics Interact – Push Messaging” allows publishers to craft targeted push campaigns through the utilization of the platform’s analytics and segmentation offerings. Adding to Localytics in-app messaging capabilities, the new addition to the platform engages current users outside of their app, re-engages inactive users or targets users based on their in-app activity.
“Localytics Personalize – A/B Testing” provides A/B testing, allowing for the opportunity to dynamically change content to provide individualized user experiences with the goal of increasing conversions and retention as well as extending lifetime value.
The third addition is “Localytics Acquire” the company’s redesigned acquisition management solution that provides a new dashboard that combines acquisition campaigns across various mobile advertising platforms and networks, including Facebook, Fiksu, Millennial Media, StrikeAd and others.
The company will host a webinar discussing the platform on August 22 at beginning at 2pm Eastern US time.
Read more: http://www.localytics.com/press/press_release/majo...
Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.
Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.
Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.