8/12/2013 12:23:14 PM
Localytics Upgrades Marketing and Analytics Platform for Mobile and Web App Developers
mobile user acquisition, mobile advertising, mobile apps, web apps, push notification
https://appdevelopermagazine.com/images/news_images/localytics_0xp3wqz6.png
App Developer Magazine

Localytics Upgrades Marketing and Analytics Platform for Mobile and Web App Developers



Stuart Parkerson Stuart Parkerson in Marketing & Promotion Monday, August 12, 2013
436

Localytics has announced updates to its marketing and analytics platform for mobile and web apps. The company has made the introduction to help app developers better understand and enhance the app marketing lifecycle, including acquisition, customer interaction, testing, personalization and monetization.

The company’s new “Localytics Interact – Push Messaging” allows publishers to craft targeted push campaigns through the utilization of the platform’s analytics and segmentation offerings. Adding to Localytics in-app messaging capabilities, the new addition to the platform engages current users outside of their app, re-engages inactive users or targets users based on their in-app activity.

“Localytics Personalize – A/B Testing” provides A/B testing, allowing for the opportunity to dynamically change content to provide individualized user experiences with the goal of increasing conversions and retention as well as extending lifetime value.  

The third addition is “Localytics Acquire” the company’s redesigned acquisition management solution that provides a new dashboard that combines acquisition campaigns across various mobile advertising platforms and networks, including Facebook, Fiksu, Millennial Media, StrikeAd and others.

The company will host a webinar discussing the platform on August 22 at beginning at 2pm Eastern US time.


Read more: http://www.localytics.com/press/press_release/majo...

Introduction to graphic design

Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.

Consumer Behavior: Building Marketing Strategy

Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.



Comments

There are no comments yet, be the first to leave your remarks.

Leave a Reply