Adikteev mobile marketing platform raises $12M

Adikteev has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts.

“In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace,” said Xavier Mariani, CEO of Adikteev. “This new round of funding will help strengthen our research and development efforts, as well as accelerate our international expansion, particularly in the U.S., where we have a strong retargeting offering.”

The platform combines retargeting with dynamic creative optimization (DCO) and playable ads. Its key differentiator is a testing framework that focuses on incremental measurements, predicting user lifetime value, and adjusting bidding price accordingly, helping advertisers across all channels.

Ring Capital and BNP Development led the round to which ISAI, Ventech and Laurent Asscher also contributed. The company combines creative technology, data and artificial intelligence to deliver ROI for advertisers and app developers. The round’s closing follows the recent opening of offices in New York City and San Francisco in 2017. This has enabled even more regular improvement of Adikteev’s core product based on more immediate client feedback.