2/15/2018 2:03:13 PM
Headway joins elite mobile ad fraud coalition CAAF
Mobile Ad Fraud,Combating Ad Fraud,Ad Fraud Protection,Coalition Against Ad Fraud
https://appdevelopermagazine.com/images/news_images/Headway-Joins-Elite-Mobile-Ad-Fraud-Coalition-CAAF-App-Developer-Magazine_qnftngqx.jpg
App Developer Magazine

Headway joins elite mobile ad fraud coalition CAAF



Richard Harris Richard Harris in Marketing & Promotion Thursday, February 15, 2018
24,159

Coalition Against Ad Fraud has accepted Headway into their ranks in order to combat the ad fraud disease.

Headway has announced its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF). Headway’s dedication to stemming the tide of mobile ad fraud has earned them this position within the orginization.

Coalition membership is exclusive to companies who have passed a rigorous vetting process and agree to follow a set of guidelines, including performance and latency requirements. As a member of CAAF, Headway will work alongside other anti-fraud innovators to develop modern solutions and educate on the dangers and impact of ad fraud.

Luis Barragué, COO, is thrilled with the membership and Headway’s future in fraud protection and management. "Since day one, quality and transparency has been a top priority for Headway. We invest heavily in internal technology development, aimed at analyzing more than 6,000 requests per second and detecting suspicious patterns. We feel proud being recognized by Adjust and look forward to taking an active role in the CAAF. We know that fighting fraud is not easy, but we’re confident that our long-term commitment will help mobile advertisers and disincentivize fraudsters."

“CAAF creates a community to fight fraud in the mobile advertising industry. We work together to drive research, promote transparency, and create standards which educate marketers to protect themselves from fraud. We are pleased to see the supply side take on a more active role in this endeavor and welcome the newest members, like Headway, that are joining us.” Says Andreas Naumann, Senior Director of Fraud and Compliance at Adjust.

The Headway team will also be at the upcoming Mobile World Congress in Barcelona from February 26th to March 1st, 2018.


Get your Pi Day 2019 Shirt

Love Is Like Pi Never Ending T-Shirt Math Pi day Gift Shirt. Perfect Shirt to celebrate Pi Day 2019. Great gift whether you just love Math or you are a Math Student, Teacher or similar.

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.