New mobile app marketing tool from CrossInstall
|Christian Hargrave in Marketing & Promotion Tuesday, February 20, 2018|
Real-time mobile app marketing analytics and insight platform wants to help marketers minimize their CPI.
Using real-time data, the Opportunity Forecast Tool predicts the volume impact of incremental increases and decreases to CPI. The tool provides recommendations and opportunities where increasing the bid by a small amount on a given feature is predicted to result in substantially more conversions.
Traditionally, Demand Side Platforms (DSPs) don’t offer this extensive level of control to advertisers. With CrossInstall’s new Opportunity Forecast Tool, advertisers have the opportunity to drive the success of their campaigns with increased granularity and transparency. Advertisers can get real-time forecast updates on whatever schedule they please - every few days or weekly are recommended.
CrossInstall’s CEO, Jeff Marshall, was inspired by client feedback to design and program the new mobile marketing tool.
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