CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level, that are computed directly from the advertiser's data.
Using real-time data, the Opportunity Forecast Tool predicts the volume impact of incremental increases and decreases to CPI. The tool provides recommendations and opportunities where increasing the bid by a small amount on a given feature is predicted to result in substantially more conversions.
Traditionally, Demand Side Platforms (DSPs) don’t offer this extensive level of control to advertisers. With CrossInstall’s new Opportunity Forecast Tool, advertisers have the opportunity to drive the success of their campaigns with increased granularity and transparency. Advertisers can get real-time forecast updates on whatever schedule they please - every few days or weekly are recommended.
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