Drawbridge has announced simplified access for brands and enterprises to test and access cross-device data through its Self-Service Graph Platform. The identity data platform offers marketers new ways to quickly, easily, and transparently understand how a custom Connected Consumer Graph from Drawbridge can extend and enhance first-party data for people-based marketing applications.
The Drawbridge Connected Consumer Graph is built by applying large-scale AI and machine learning technology to datapoints, such as resettable device identifiers, that Drawbridge receives. The company then populates a graph of connected customers and touchpoints, which brands can leverage to create more personalized experiences for their customers. Drawbridge’s Self-Service Graph Platform is a destination to easily visualize and validate this data for a variety of applications.
3003 East Chestnut Expy
Springfield, Mo 65802