Drawbridge launches the Connected Consumer Graph

Posted on Wednesday, November 15, 2017 by Richard Harris

Drawbridge has announced simplified access for brands and enterprises to test and access cross-device data through its Self-Service Graph Platform. The identity data platform offers marketers new ways to quickly, easily, and transparently understand how a custom Connected Consumer Graph from Drawbridge can extend and enhance first-party data for people-based marketing applications.

The Drawbridge Connected Consumer Graph is built by applying large-scale AI and machine learning technology to datapoints, such as resettable device identifiers, that Drawbridge receives. The company then populates a graph of connected customers and touchpoints, which brands can leverage to create more personalized experiences for their customers. Drawbridge’s Self-Service Graph Platform is a destination to easily visualize and validate this data for a variety of applications.

New Drawbridge Connected Consumer Graph features include:

  • Powerful analytics tools to show data sync details including match rate, reachable customers, identifiers, and amplification in real-time.

  • Visual representations of the number of consumers and device identifiers extended via the graph by region and country.

  • Deep customization tools to tailor the precision, scale, types of identifiers, cookie space and graph file format depending on the specific data application.

“People-based identity can power some incredible customer experience applications, but so many brands struggle to validate the data, plus there’s a lack of data transparency from many other providers,” said Drawbridge’s Senior Product Manager, Janet Chang. “For many marketers, this is a brand new playbook, and we completely understand the need to test and validate before making a purchase decision. This product puts that power back into the hands of the marketers.”

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