Drawbridge launches the Connected Consumer Graph

Posted on Wednesday, November 15, 2017 by RICHARD HARRIS, Executive Editor

Drawbridge has announced simplified access for brands and enterprises to test and access cross-device data through its Self-Service Graph Platform. The identity data platform offers marketers new ways to quickly, easily, and transparently understand how a custom Connected Consumer Graph from Drawbridge can extend and enhance first-party data for people-based marketing applications.

The Drawbridge Connected Consumer Graph is built by applying large-scale AI and machine learning technology to datapoints, such as resettable device identifiers, that Drawbridge receives. The company then populates a graph of connected customers and touchpoints, which brands can leverage to create more personalized experiences for their customers. Drawbridge’s Self-Service Graph Platform is a destination to easily visualize and validate this data for a variety of applications.

New Drawbridge Connected Consumer Graph features include:

  • Powerful analytics tools to show data sync details including match rate, reachable customers, identifiers, and amplification in real-time.

  • Visual representations of the number of consumers and device identifiers extended via the graph by region and country.

  • Deep customization tools to tailor the precision, scale, types of identifiers, cookie space and graph file format depending on the specific data application.

“People-based identity can power some incredible customer experience applications, but so many brands struggle to validate the data, plus there’s a lack of data transparency from many other providers,” said Drawbridge’s Senior Product Manager, Janet Chang. “For many marketers, this is a brand new playbook, and we completely understand the need to test and validate before making a purchase decision. This product puts that power back into the hands of the marketers.”

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