Drawbridge launches the Connected Consumer Graph
|Richard Harris in Big Data Wednesday, November 15, 2017|
Cross-device data dashboard has been released for enterprises by Drawbridge.
The Drawbridge Connected Consumer Graph is built by applying large-scale AI and machine learning technology to datapoints, such as resettable device identifiers, that Drawbridge receives. The company then populates a graph of connected customers and touchpoints, which brands can leverage to create more personalized experiences for their customers. Drawbridge’s Self-Service Graph Platform is a destination to easily visualize and validate this data for a variety of applications.
New Drawbridge Connected Consumer Graph features include:
- Powerful analytics tools to show data sync details including match rate, reachable customers, identifiers, and amplification in real-time.
- Visual representations of the number of consumers and device identifiers extended via the graph by region and country.
- Deep customization tools to tailor the precision, scale, types of identifiers, cookie space and graph file format depending on the specific data application.
“People-based identity can power some incredible customer experience applications, but so many brands struggle to validate the data, plus there’s a lack of data transparency from many other providers,” said Drawbridge’s Senior Product Manager, Janet Chang. “For many marketers, this is a brand new playbook, and we completely understand the need to test and validate before making a purchase decision. This product puts that power back into the hands of the marketers.”
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