9/11/2017 8:20:14 AM
So this is what everyone is doing on their mobile
Facebook Mobile Analytics,Mobile Analytics,Mobile User Behaviors
https://appdevelopermagazine.com/images/news_images/Report-Finds-What-is-Seperating-Facebook-From-the-Rest-App-Developer-Magazine_he5ke6ho.jpg
App Developer Magazine

So this is what everyone is doing on their mobile



Richard Harris Richard Harris in Analytics Monday, September 11, 2017
22,705

People spend more time on Facebook than anyting else on thier phones finds new report.

Mobile Posse will announce at Mobile Future Forward a new research paper titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics about the mobile user journey in partnership with Phoenix Marketing International (PMI), a marketing research firm.

Unlike traditional mobile analytics that focus on where users spend time, these new insights analyze user session metrics from the beginning of their usage session with the device. The initial research focuses on never-before-seen Facebook metrics that reveal what instant gratification means in the mobile context as market players vie for consumer attention every time consumers unlock their phones.

Key findings:


- Facebook Comes In First, Partially Because It is Loaded Last: In a world where consumers often unlock their mobile device merely for instant gratification, Facebook wins twice: once as it's used last in a session to kill time, and once when it's stumbled upon the next time. Facebook’s News Feed instantly appears on device first screens 6.7 percent of all unlocks. All other ad-sponsored applications pale in comparison: Chrome 5.5 percent, Google 4.6 percent, Instagram 1.5 percent, Snapchat 0.5 percent, and Twitter 0.2 percent. Additionally, 19 percent of all time spent in Facebook results from being the first application seen. These two statistics are what we call Facebook’s “Unlock Advantage”.

- Facebook Is Growing Its First Screen Unlock Advantage Significantly: The strength of Facebook’s Unlock Advantage is trending up. From Q2 2016 to Q2 2017, Facebook increased how often it is the first application that appears by 29 percent. Additionally, the amount of time spent in Facebook due to it being the first application seen increased by 23 percent.

- Facebook’s Unlock Advantage Measured in Billions: Being the go-to kill time mobile application makes Facebook the most common first application seen. The total value of being the first application seen is worth more than $2.5 billion to Facebook. As people’s need for instant gratification grows, Facebook will continue to dominate the first screen.

“This ongoing behavioral research series isn’t just about popular mobile applications or advertising trends. Our Facebook data proves being first is imperative in the mobile content discovery space. It also shows that mobile carriers and device OEMs can compete for mobile ad revenue,” said Jon Jackson, Mobile Posse founder and CEO. “Mobile players can rebuild their efforts to have a more significant presence in the user journey, and once you understand the user journey you can find new ways to provide value and unlock revenue.”

“To date, very little insight had been available into mobile user behavior and specifically the first-screen experience,” said John Schiela, ‎President Converged Technology & Media, PMI. “The research is groundbreaking because it makes the case for carriers to take back their rightful mobile ad revenue from the likes of Facebook and Google.”

Comments

Your name and email will not be public or shared in any way.



A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.