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Cut the Rope creator ZeptoLab transforms into a mobile app publisher

Marketing & Promotion 17,119 views
Posted Tuesday, March 07, 2017 by RICHARD HARRIS, Executive Editor

Cut the Rope creator ZeptoLab transforms into a mobile app publisher
ZeptoLab, the app gaming company behind Cut the Rope franchise and the mobile multiplayer hit King of Thieves, announced that they have officially entered the publishing business by opening a website where mobile game developers from all over the world can now leave their submissions.

ZeptoLab has been “soft-launching” their publishing activities for about a year by participating in publishing conferences and accepting small numbers of submissions by email, but now the company is ready to go full speed with their program by opening a dedicated website.

“We offer a very personalized approach to each game,” says Mike Sviblov, ZeptoLab’s Head of Publishing. “First of all, no submission is left ignored. We try to review every game, even if it doesn’t quite meet the criteria, and help developers identify problems and potential hidden strengths. Which criteria should the game meet to be published by ZeptoLab? Well, we are looking for the projects that have been designed specifically for mobile devices, since our key platforms are iOS, Google Play and Amazon. The stage of development is also important: the more finished the game is, the more chances it has of being published. The final (and probably the most important) aspect we’re looking at is innovation. We want to publish games that we can be proud of later on and that offer a unique and compelling player experience. If you believe that your game fits the bill - just drop us a line!”

In return, ZeptoLab will guide creators through the final stages of development and help their game become a market-ready product. The company is offering the assistance of its top specialists: from product managers and game designers to analysts and our user acquisition team. As a publisher, ZeptoLab also takes on all marketing and promotional activities, including playtests, localization, PR materials and community engagement. Once the game is launched, the company will make sure it stays on top by managing player feedback and effectively announcing forthcoming updates.




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