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Appio is enabling small business to compete like never before

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12/20/2016 11:09:28 AM
Appio is enabling small business to compete like never before
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Posted Tuesday, December 20, 2016 by Michael Haynes, Associate Editor


Appio is enabling small business to compete like never before
Appio, a new startup out of Boston run by parent company LaunchByte, is looking to sweeping small business owners off their feet. They have developed a product to help traditional small business owners stay afloat and thrive in the rapidly growing tech ecosystem that surrounds them.

Most small business owners have a dream to be successful and branch out until they are no longer considered small anymore. However, with financial restrictions, they always seem to be one step behind the big businesses. In this age, all of the companies with the available financial resources are building mobile apps, spending anywhere from $80,000 to as much as $500,000. They are capitalizing on the mobile trend and growing faster than ever before, while the small businesses only have the financials means to revamp their early-2000s websites into what they believe is a modern-looking presence.

To do so, the small businesses are spending anywhere from $3,000 to $10,000, a mere fraction of the tech budget of their much bigger competitors. The cost difference turns these small businesses away from having their own mobile application and any momentum gets lost in the "revisit next year" pile. Appio was built to change that, constructed to cater to these traditional brick and mortar "startups" - the spas, salons, medical offices, boutiques, service-based businesses, etc. The product allows for these small businesses to harness the power of native mobile technology - big business apps with small business pricing.

LaunchByte CEO Tan Kabra explains how "the solution allows small businesses to harness the power of having their brand and business in their customer's pocket or hand 24/7. This is their store's custom and own application, not a common platform where the customer has to go and search for the business."

When a business owner signs up for Appio, they have the option to choose between either an iOS or Android app with an admin dashboard for $5,500 or they can have their app be for both iOS and Android with the admin dashboard for only $2,000 more. Daily maintenance along with business consultancy and training on how to fully utilize the power of the product is provided for every application for a nominal fee to the client. With a price tag under $10,000 depending on the package chosen, Appio levels the playing field between the corporates and the startups and allows the small business owners to be able to fairly compete in the mobile tech landscape.





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