New Flurry Report: Mobile Trends from Latest Apple News

Posted 9/11/2016 10:01:04 AM by RICHARD HARRIS, Executive Editor

New Flurry Report: Mobile Trends from Latest Apple News
Following the Apple event this week, Flurry from Yahoo released new data points on mobile trends that tie to several of the morning’s big announcements:

Gaming Apps (Super Mario and Pokémon Go for Apple devices):
Games were the only app category to see a decrease in growth 2015 (-1%, compared to the overall growth across all categories at 58%)

This isn't to say that games are less popular, but growth in the category is largely driven by big gaming hits (ie. Pokémon). Last year was devoid of any big hits, so Apple's bet on games in this announcement could bode well for growth in the category in 2016. 

Apple Watch Updates:
In our recent app retention study, we saw the impact of wearables on the success of health and fitness apps. 
For the first time ever, we found that health and fitness apps in both the iOS and Android store fall within or very close to Quadrant I of our App Retention Matrix linked above, which signifies apps that have high retention and high loyalty. After hundreds of years of diet fads, perhaps the app industry has created a viable healthy living solution.

iPhone 7 Camera Advancements:
Flurry saw a -5% growth in photography apps in 2015.
Similar to gaming apps, the photography category experienced a near-stagnant year in 2015, but the promise of an uptick in the next year is optimistic; advancements to the iPhone 7’s camera could help photo app developers build more compelling photography apps/app experiences.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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