9/6/2016 3:50:04 PM
Appodeal Now Offers Ad Mediation Based on Predicted Performance for Non-Programmatic Ads
Programmatic Ad Mediation,Non-Programmatic Ads
App Developer Magazine

Appodeal Now Offers Ad Mediation Based on Predicted Performance for Non-Programmatic Ads

Stuart Parkerson Stuart Parkerson in Monetize Tuesday, September 6, 2016

Appodeal has announced a new AI Prediction Engine feature as part of their programmatic ad mediation services. The new tool is designed to help mobile app publishers receive bids for inventory based on predicted ad conversion rates for non-programmatic ads. 
Pavel Golubev, CEO, Appodeal commented, “Non-programmatic buyers do not make bids based on impressions; they pay for conversions only. Appodeal’s new AI Prediction Engine supports this model, creating bids for publishers based on conversion probability for in-app ads.”

The Appodeal AI Prediction Engine tool analyzes mobile user behavioral data to predict the probability of an impression converting to an actual app install. For example, if a publisher gets paid $2 per install and the probability of conversion is predicted to be five percent, the price of impression can be calculated as $ .10. The AI Prediction Engine can create these “bids” for non-programmatic ads at scale.

In addition to helping publishers tap into the non-programmatic market, an additional benefit is that in-app ads become much more effective and targeted, helping to optimize revenue generation while maintaining strong user experiences.

Read more: https://www.appodeal.com/

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.