MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud

Posted 8/11/2016 10:32:34 AM by RICHARD HARRIS, Executive Editor

MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud
MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platform

The Pixalate solution offers a unified suite of real time fraud protection, market intelligence and independent quality ratings across devices and channels. The platform lock blocks fraud at the perimeter of a mobile network. The company’s data intelligence is based on more than 100 billion programmatic impression, 15 million domains and 350 million IPs evaluated monthly.

The MobFox mobile programmatic advertising solutions include demand and supply-side platforms (DSP and SSP) as well as serving as a single gateway for mobile, video and native ad inventory management via a real-time bidding (RTB) marketplace.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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