7/28/2016 12:03:18 PM
Matomy Media Creates New mtmy Mobile Advertising Agency
Matomy,MobFox,Real-Time-Bidding
https://appdevelopermagazine.com/images/news_images/MTMY-Group-App-Developer-Magazine_pmeslfov.jpg
App Developer Magazine

Matomy Media Creates New mtmy Mobile Advertising Agency



Richard Harris Richard Harris in Marketing & Promotion Thursday, July 28, 2016
3,572

The Matomy Media Group has created a new mobile advertising agency offering a fully-managed service. The new agency is called mtmy and it utilizes Matomy’s Data Management Platform (DMP), offering targeting of global media with cross-channel ad optimization. 

The mtmy services generates data on app-specific user behavior and applies these insights across multiple channels to optimize audience-targeting between channels. This approach identifies high lifetime-value and ‘lookalike’ users with behavioral patterns that are similar to existing customer base. This cross-channel integration of marketing activities also maximizes return on investment for real-time bidding (“RTB”) buys and streamlines the process of working with multiple media partners. 

Through its MobFox division, the company provides access to its mobile inventory using DMP and DSP technology to provide more efficient, accurate targeting and extended reach.

The solution utilizes behavioral profiling, lookalike targeting and predictive marketing to understand the best users according to interests, usage patterns, behavior, and over 100 other parameters, using a smart algorithm that identifies, targets, engages, and reengages lookalike and similar audiences across Facebook, Google, Twitter, and Instagram.

Through its Matomy Data Management Platform, mtmy uses proprietary programmatic technology including the company’s internal DSP and SSP, and other external sources, offering advanced segmentation of users for smarter media buying and customer acquisition across multiple devices and channels.

Read more: http://mtmy.io/

Comments

Your name and email will not be public or shared in any way.



Introduction to graphic design

Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.

Consumer Behavior: Building Marketing Strategy

Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.