SourceKnowledge Has a New Javascript Ad Unit Anyone Can Use

Posted 7/5/2016 3:02:34 PM by RICHARD HARRIS, Executive Editor

SourceKnowledge Has a New Javascript Ad Unit Anyone Can Use
SourceKnowledge has released announced new a proprietary native video JavaScript ad unit for desktop and mobile which allows video ads to be served on non-video inventory such as blog posts and slideshow articles. 

SourceKnowledge says that the new ad units will increase access to premium ad inventory and provide more impactful ad placements for advertisers. It also gives publishers the ability to increase monetization of non-video inventory by gaining a higher video ad CPM (cost-per-thousand impressions).

Publishers can insert the ad unit code snippet into any article as they would embed a YouTube link. Once the code has been integrated, SourceKnowledge can serve pre-roll style video ads within the content and without disrupting the publication’s user experience.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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