Chatting With Salesforce About Their New App Cloud Mobile

Posted 6/25/2016 6:42:26 AM by RICHARD HARRIS, Executive Editor

Chatting With Salesforce About Their New App Cloud Mobile
We spoke with Seema Kumar, the Vice President of App Cloud Product Marketing at Salesforce, about the recent announcement of the Salesforce App Cloud Mobile, bringing under one roof its platform services which include Force, Heroku and Salesforce1. 

ADM: What is App Cloud Mobile? 

Kumar: App Cloud Mobile brings together the platform services that our community of Salesforce Trailblazers love - the no-code, rapid app development capabilities of Lightning; the powerful clicks and code development services of Force and Heroku; the ability to bring the best of Salesforce, like Wave Analytics and Lightning Snap­ins, into any mobile app - with new mobile back­end services for security, data integration and scalability that accelerate the development of any kind of business app.

ADM: Why did Salesforce see now as the time to introduce App Cloud Mobile?

Kumar: Nine years after the first iPhone began a revolution in app development, the demand for mobile apps has never been higher. 

As businesses race to connect with customers conditioned to expect a social, mobile and intelligent experience, IT teams need a platform that’s agile yet powerful enough to meet those expectations. That’s why we’re excited to launch Salesforce App Cloud Mobile.

ADM: What does App Cloud Mobile mean to businesses and developers today?

Kumar: Today, it takes businesses up to two years to build and deploy apps. With App Cloud Mobile, we’re seeing companies build and deploy apps in as little as a month. By removing the complexity, back-end services - security, data integration, and scaling - App Cloud Mobile is making enterprise mobile app development bottlenecks a thing of the past. 

ADM: What challenges do you see developers facing today and how can App Cloud Mobile help?

Kumar: As I mentioned, enterprise IT teams and developers are bogged down implementing complex, back-end services that often derail and delay the entire app building process. App Cloud Mobile is relieving this common bottleneck in three ways with: 

1. Built-in identity and security features including user identity, two-factor authentication and transaction security policies to ensure safe usage

2. The ability to easily bring rich, contextual data to any mobile app from data sources including Salesforce, Oracle databases, SQL servers, SAP and more

3. Massive scalability based on elastic and multi-tenant infrastructure; with just a few clicks, IT teams can now deploy mobile apps to thousands of employees and millions of consumers around the world 

ADM: How is Salesforce’s approach to development different than other vendors?
Seema Kumar

Kumar: In its latest Magic Quadrant for Enterprise App Development Platforms, Gartner ranked Salesforce as a leader for the second year in a row. It’s no surprise - Salesforce is home to the most comprehensive mobile app development platform in the world. 

Lightning is a game changer, empowering business users to create apps for any device fast. And together with the platform services developers love - Force, Heroku and more - we’re making it easier than ever for business users and classically trained developers to collaborate at the cutting edge of mobile app development. 

ADM: Do you have examples of any companies that have already been using App Cloud Mobile and seen success?

Kumar: We have numerous customers already transforming their business with App Cloud Mobile. Barclays, the global financial services company, uses App Cloud Mobile to enable 1,000+ Relationship Directors to productively run their business from their phone with a native iOS app. Multinational consumer goods company Unilever recently built six apps in six months to streamline approvals, team workflow, workplace logistics, employee feedback, market intelligence, and company news.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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