An Introduction into In-App Advertising as a Mobile App Monetization Tool

Posted 5/12/2016 3:02:05 PM by RICHARD HARRIS, Executive Editor

An Introduction into In-App Advertising as a Mobile App Monetization Tool
Google’s AdMob has published an e-book that provides an introduction into the world of mobile in-app advertising. Titled “The No-nonsense Guide to In-App Ads”, the publication is part of Google’s No-nonsense series.

This guide is designed to provide a comprehensive overview of in-app advertising as an introduction to app publishers and developers who are new to the opportunity. The publication examines how digital ads can be included into an app monetization strategy and what’s the best way to get started.

The e-book covers the following:

- What the seven primary app monetization models are and the pros and cons for each.

- Important considerations to keep in mind when implementing a monetization plan.

- A simple overview of how businesses make money from advertising. 

- Foundational advertising concepts like eCPM, Fill Rate, Demand, and Inventory.

- How pay per click advertising works.

- A basic explanation of mobile ad networks and how they can help monetize an app.

- How to choose the right ad network for an app.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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