Playable Mobile Ads with Rewards Platform Launched By mNectar

Posted 4/26/2016 12:07:17 PM by RICHARD HARRIS, Executive Editor

Playable Mobile Ads with Rewards Platform Launched By mNectar
App monetization provider mNectar has launched a rewarded playable mobile ad platform that encourages users to sample mobile games and apps without a download in exchange for perks. 

The rewarded playable ads compensate users for mobile ad engagement, allowing users the opportunity to opt-in and ‘test drive’ another game or app, and in the process, earn perks that let them play their current app longer.

The In-app rewarded playable ads are provided through mNectar’s cross-platform streaming network, Spectra, which can reach any mobile device across any network connection, from WiFi to LTE to EDGE. 

Users benefit from these types of ads because they are given the option to play another game or app, without being interrupted by interstitials or videos. Playable ads give advertisers a pay-by-play model, where advertisers only spend on users who have demonstrated engagement. This means there are no blind installs, as every interaction has been tracked along the path to conversion.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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