Big Data Security Concerns Driving Perceptions of the IoT Market

Posted 4/25/2016 1:07:23 PM by RICHARD HARRIS, Executive Editor

Big Data Security Concerns Driving Perceptions of the IoT Market
A new report from Argus Insights indicates that public IoT market concerns are heavily concentrated around Big Data. 

The report is titled “State of the Internet of Things: What’s Leading Market Conversations” and was designed to analyze the growth of IoT in relation to the volume of the social engagement data collected and where the market discussion is focused. The company evaluated over 2.3M social mentions on Twitter surrounding the Internet of Things for the fist quarter of 2016 to form the foundation of the report. 

The company examined popular content, hashtags and tweets which saw the most engagement to provide the basis for determining what is resonating in the market and how it is shifting over time. The report curated the feedback about the current state of the IoT to determine what applications, concerns, and brands are commanding the most mindshare and how this will affect the future of the market. 

The report indicates that among IoT topics addressed in the social conversations, Big Data leads market mindshare, ahead of general discussions of wearables, cloud, smart home, smart cities and more. In relation to the IoT in general, security concerns were significantly more predominate for social mentions than privacy concerns. Among these concerns were the potential for hackers to have the ability to gain access to baby monitors, smart locks, and other connected devices.  

Among the social conversations monitored over the course of the report period, mentions of brands accounted for less than 10 percent of the overall IoT social discussion.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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