Aurasma Augmented Reality Marketing Platform Updates Released by HP

Marketing & Promotion
Posted 3/16/2016 2:06:05 PM by RICHARD HARRIS, Executive Editor

Aurasma Augmented Reality Marketing Platform Updates Released by HP
HP Software has released a number of updates to its HP Aurasma augmented reality (AR) marketing platform. The company also has announced that it now has more than 200,000 companies creating augmented reality experiences with the platform.

With HP Aurasma, companies can leverage any object, image, or place to offer app users  the ability to view AR marketing and other engagement opportunities (called Auras) through graphics, animation, video, audio, and 3D content. The platform includes a drag-and-drop web studio to create, manage, and track augmented reality marketing campaigns.

HP has expanded and updated the Aurasma’s service offerings which now include three options available to companies to utilize the platform:

Aurasma App

The Aurasma app has been redesigned with a new experience to scan, create, and share augmented reality experiences. The app is lighter and streamlined, with the number of screens cut by almost half. Universal Auras created by companies and are hosted in the Aurasma app are accessible to anyone who downloads the Aurasma app. Users do not need to follow a company’s channels to view Aura content providing the ability for companies to test the platform and leverage the existing user base of the Aurasma brand.

White Label Apps

The skinned or white label app option provides the ability for companies to benefit from new apps with the same functions as the main Aurasma app, but include limited custom branding opportunities. The white label app option provides the ability to reading AR content with built around a company’s branding. The Aurasma white label app has three areas of customization: app name, app icon, and the splash screen shown when the app is launched.

White label apps are built in-house by the Aurasma's services team for a one time cost and can be built within 3 working days. HP Aurasma will provide the app files for submitting to app stores and companies are responsible for submitting and publishing apps to the Apple and Google Play app stores.

Aurasma SDK

The Aurasma SDK embeds Aurasma technology into existing or new apps, typically alongside other app functions. It embeds Aurasma image recognition technology into an app and also provides a viewfinder that accesses the camera to "see" the world and render AR content from Aurasma's platform.

The SDK provides features for taking photos, selfies, social sharing, exploring AR content, a user guide, and minimal UI. The SDK comes with a working sample implementation that will compile and function fully, as a model for embedding into apps. Apps will need to be resubmitted to the app stores after embedding the SDK.

Other New Aurasma Enhancements

HP has released new templates through Aurasma's cloud-based studio for creating, managing, and tracking augmented reality campaigns. The new templates offer use cases such as statements, packaging, event engagement, direct mail, and more. 

Every Aurasma AR experience (or 'Aura') has built-in analytics to help marketers reach ROI goals and communicate performance and value of AR campaigns. New analytics scorecards feature clear goals benchmarking for clicks, views, and engagement.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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