New App Marketing Report Show Big Difference Between Android and iOS App Users

Posted 2/17/2016 2:05:30 PM by RICHARD HARRIS, Executive Editor

New App Marketing Report Show Big Difference Between Android and iOS App Users
In its recent State of App Marketing – H2 2015 Appsflyer analyzed more than 1.1 billion non-organic app installs and 5 billion app opens to learn when users in different parts of the world install apps and when they use them. Interestingly, there were several marked differences between Android and iOS users.

Take App installs for example. While both OS versions were typically highest on it was especially true of iOS users, whose install activity is 25% higher on weekends than weekdays. Android users also install more apps on Saturday and Sunday than during the week, but the difference is much less distinct.

A much bigger chasm can be seen between iOS and Android app usage which was highest on weekends for iOS but lowest for Android: Another indication of just how different both types of users are - app usage declines throughout the week for iOS users, but actually climbs as the week progresses for Android users, at least until it reaches its peak on Thursday before dropping back down on Friday and Saturday.

Another difference is with conversion rates as those vary considerably on iOS and Android across verticals except for games. Also, worldwide, app usage is highest during the evenings, with a small lunchtime-bump that is more pronounced in some regions than in others. In North America, usage among iOS users is 36% higher from 7– 10 pm than during other hours of the day.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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