A Recap on the Highlights for App Monetization for 2015

Posted 1/21/2016 11:57:28 AM by RICHARD HARRIS, Executive Editor

A Recap on the Highlights for App Monetization for 2015
2015 saw the app markets continue to grown, driven by the two top players, Apple’s iOS and Google Play. App Annie has just published its annual review of the top app marketing and app monetization trends for 2015.

The report shows that, when considering the two top app stores, iOS saw significant increases in worldwide revenue from gains in China, the United States and Japan. China was among the most important revenue contributors as iOS downloads grew 20% from Q4 2014 to Q4 2015 and revenue doubled year over year. 

Google Play also saw download share gains in the US, as its share of iOS and Google Play downloads combined surpassed the iOS App Store in 2015. The report shows that Google Play’s worldwide downloads continued to widen to nearly 100% over iOS during 2015. 

Other takeaways from the report include:

- Emerging markets showed impressive download and revenue growth, particularly in India, Indonesia, Mexico, Turkey and Vietnam as device penetration soared. 

- In-app purchases as a share of app store revenue continued to grow in 2015 as subscription revenue made incredible gains, thanks to strong demand for video, music and dating apps. 

- Mobile games continue to evolve; in 2015 revenue became less concentrated while average lifecycle shortened year over year - these two developments will have a significant impact on app publishers’ portfolio management strategy. 

- Wearables and TV emerged as key platforms for apps, presenting new opportunities for publishers. This will be a space to watch in the coming years.

Read More http://blog.appannie.com/app-annie-2015-retrospect...


About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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