Google DoubleClick Team Publishes Mobile App Monetization Bootcamp Series

Posted 1/11/2016 4:04:31 PM by RICHARD HARRIS, Executive Editor

Google DoubleClick Team Publishes Mobile App Monetization Bootcamp Series
The Google DoubleClick team recently published a four part Mobile Bootcamp series to help provide app publishers create strategies for reaching, engaging, and monetizing app audiences.

Part 1 offers advice on how to grow an app audience. Presented by Cheney Tsai, a Mobile Solutions Consultant at Google, who recommends five steps to help developers connect with audiences including how to get people talking about an app and how to target desktop users using app indexing to redirect SEO based traffic to an app.

Part 2 is presented by Jason Rosenblum, Mobile Solutions Consultant at Google, who shares tips for effectively engaging users including how to optimize on-boarding experiences, insight into measuring user engagement and understanding how it connects to an app business, and the importance of reminding users of an app’s value.

Part 3 is presented by Dev Gogate, Mobile Solutions Consulting Manager at Google, who provides insight on how a focus on how app quality will improve engagement. Among the tips provided include understanding the importance of keeping app size as small as possible, the need to optimize device resources, and making sure apps work well across devices.

Part 4 is presented by Mark Wolly, Head of Mobile Publisher Solutions at Google, who offers advice on how to find a happy medium between effective monetization and good user experience. His suggestions include strategies such as creating ads that respect an app’s UX and choosing the best ad formats for an app’s content structure.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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