Latest Manage In-App Advertising SDK Optimized for iOS 9

Posted 9/30/2015 1:01:08 PM by RICHARD HARRIS, Executive Editor

Latest Manage In-App Advertising SDK Optimized for iOS 9
In-app advertising platform Manage has released the latest version of its SDK (v.3.3) which has been optimized for iOS 9. It also extends an app publishers’ ability to serve and monetize in-app ads, including video and new Multi-Image ad units. The latest release cuts the size of the SDK by as much as 35 percent.

The updated SDK provides access to Manage’s mobile supply-side platform (SSP) programmatic bidding engine. New SDK features include:

- iOS 9 Support - Compatible and tested with the latest features of iOS 9, including ATS (App Transport Security), IPv6, multi-tasking and bitcode.
- Multi-Image Ad Unit - This new ad unit allows an advertiser to promote up to four offers or products in a single display ad.
- Portrait Video End Cards - Support for high-performance, portrait layout video end cards to enhance user engagement.
- Carrier Targeting Capability - Publishers can share the mobile carrier of app users with advertisers to enable better regional targeting.

As an incentive to bring new publishers to the platform, Manage is offering 100 to 150 percent revenue sharing on select video and brand campaigns for publishers who integrate the Manage SDK and go live with traffic by November 1. 

Publishers must serve one million impressions by November 25 in specific English-speaking countries to be eligible for 100 percent revenue share for video campaigns and 150 percent revenue share for brand campaigns between November 26 and December 31.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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